Mumbai, India - Hearing loss due to ageing is one of the most rampant problems. According to the World Health Organization (WHO), the prevalence of hearing impairment only in India is around 63 million, the reason being negligence towards hearing aids.
Hearing loss is one of the most common issues faced in adults ageing above 60 years. Hearing loss happens gradually with time. Other effects of hearing loss are dementia fall and social withdrawal. Apart from the delusions made, negligence towards hearing aid is low due to the taboo associated with them. Addressing hearing loss with hearing aids has been proven to reduce the risk of total deafness.
To spread awareness about Hearing loss, Phonak – A Sonova brand has come up with an upbeat digital campaign – “Aji Sunte Ho” which highlights the common issues of senior citizens with hearing impairment. Do check out the campaign “Aji Sunte Ho” at https://www.facebook.com/PhonakIndia.
Phonak’s “Aji Sunte Ho” is a campaign designed to draw attention towards hearing loss, it is good humour and emotion-based campaign to break the taboo around hearing aids and in turn promote the concept of "well hearing is well-being". It is aimed at encouraging older adults to test their hearing.
To learn more about Phonak’s “Aji Sunte Ho” campaign and how it can help families resolve hearing issues their family members are facing, do visit https://www.facebook.com/PhonakIndia .
Phonak has been committed to developing, producing, and distributing life-changing hearing solutions for more than 70 years. Phonak’s mission is to create a hearing solution that changes people’s lives to thrive socially and emotionally.
A hearing test is easy, hassle-free and will not take any more than an hour of your day. Test your hearing from the experts, visit https://www.phonak.com/in/en/find-a-hearing-care-specialist.html and enter your postal code to get information about the nearest hearing expert in your location.
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