Some reasons that the higher costs required with the P90X2 extreme workout program might be too much.
Looking at the p90X2 extreme workout program from a perspective of balance, you won’t have to go far to see that people are saying some negative things.
First, the target market for P90X2 extreme workout program is comprised mostly of P90X graduates who are ready to take the next challenge. Yet you bring price points to them that while they appear on the face to be similar to p90X, the reality is that there is the need for more exotic equipment and there are also two additional levels (deluxe and ultimate) which are basically two wholly separate programs in a lot of ways.
While on one hand this gives the p90X2 extreme workout program the advantage of being sustainable in the long term it has the negative effect of immediately turning off your core target market. Why is this such a turn off? Well because P90X is steeped in the concept of simplicity and being a style that we all can relate to.
When you think about P90X, the approach is common but the order of how you are expected to do things is what it makes it hard. You can’t dream up such an order yourself, nor would you want to. So P90X brings great value because it delivers results but does it in a way that is efficient with money, time and equipment.
When they ask those same people to make the same commitment of trust that you make with money and time, and you are talking about confusing new moves, more expensive equipment requirements and the totally different concepts that go into working out, you can be reasonably construed as asking too much. On that level, I can see people’s point. They have certain expectations established in a wallop out of the park sort of way, and those expectations are being turned inside out. Keep in mind also that P90X2 extreme workout program came out after literally years of anticipation.
What you are asked to do as a customer is place a great deal of trust in Tony Horton and BeachBody that they chose this workout program because this will take your body through the inherent limits it was subject to with P90X. You have greater emphasis on balance, core strength, total body endurance, and agility with P90X2. These are areas that aren’t given much consideration in P90X.
Still it’s a hard sell to people that you can’t keep growing with your fitness with P90X like you can potentially with p90X2. People on the whole have been quite skeptical.
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