George St. Pierre’s RushFit Revolution. Will it Last?

Sep 26
06:17

2012

cheryl boswell

cheryl boswell

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George St. Pierre's RushFit is causing a mini-revolution in home fitness. Will it last and grow?

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Surely the starting point for assessing whether a home workout program has shifted over the last decade.

The culprit has a name we all know: P90X. The success of that Beachbody Home Workout Program has raised the bar and changed everyone’s expectations for what big time success can be.  Every creator and company is on the prowl for the next big hit. The fact is that it is probably unlikely that anything will ever top it in terms of brand recognition. It seems that everyone has done,George St. Pierre’s RushFit Revolution. Will it Last? Articles knows someone who has done or at least has been to exposed to it on some level. When you combine the results, the media savvy infomercial campaigns, the rise of social media and internet creating an interactive hot bed, and the personality of creator Tony Horton, you have an opportunity for big things.   In this case, that opportunity was capitalized on and continues to be.

The question for George St. Pierre’s RushFit as a new extreme home workout program which is attempting to help people achieve similar results, is whether it can achieve the same success and longevity. George St. Pierre’s RushFit uses dumbbells while also attacking the body in a whole body high intensity interval training manner. 

The results which users of George St. Pierre’s RushFit are reporting and sharing are very much akin to P90X in terms of the appearance. This has started a sort of mini-revolution of highly loyal users that seems to transcend the fact that creator George St. Pierre is a big name athlete in a fast-rising sport. The buzz of outstanding user reviews is a definite plus in deciding whether George St. Pierre’s RushFit “revolution” will sustain and grow into something big. 

The point that always needs to be remembered is this is and has always been a highly competitive market. Already TapOut has come onto the scene as a competitor total body MMA style conditioning program. The lower price of GSP RushFit at $80 suggests that it will have a good chance. It also has the simplicity of very minimal equipment requirements in it’s favor. You only need a little bit of empty space and some dumbbells to do the program.

On the other hand, look for Beachbody to strike back and try to lead the market with a similar program and this is always something to look out for and respect. The issue with George St. Pierre’s RushFitwon’t likely be quality, so based on that it stands to maintain a solid market share.