The fact remains, that many customers who walk into a department store to buy an electrical appliance would have already done their research online.
Studies have revealed that most of the consumers who have an Internet connection would buy products offline only after first investigating the prices as well as details online. Also, different cultures have different habits.
Usually, people begin to do online shopping for simple, predictable products, like a DVD or books and then move on to more complex items. In fact, used-car sales are today being considered as one of the biggest growth areas in case of worldwide online shopping.
All this indicates that the true economic significance of worldwide online shopping is finally and truly beginning to emerge. Basically this also heralds the beginning of marketplaces that are more efficient. Even though the competition between all retailing markets still exists, but it is not really perfect as the consumers are based in different but fixed locations. Also, it takes time and effort for a customer to walk around shops for comparing prices. But the Web is now providing free price comparison services online that makes it very easy to know what is being sold where for less. Thus selling on the Web is likely to be much more competitive. After all, the cheaper price will be just a click away. And it also means that the retailers having physical shops have to compete not only with the other shops in their locality, but also with the stores present in cyberspace.
Overall, it is due to the evolution of online shopping that the real world as well as the virtual world is converging in many interesting ways. After all, most of the successful online shopping sites are owned as well as run by the bricks-and-mortar companies. Some of the physical stores even have online terminals which allow the customers to place their order for goods online. This is even for those goods which they may have seen as well as handled in the physical store. All this suggests that we may have got to a point where many of these retail stores may have just become showrooms for all those products which are later ordered online.
You need to use your common sense and be alert while doing online shopping. This way you would always be secure while doing worldwide online shopping. Do ensure that you get all the details of the site from where you shop. After all, setting up shop online is so easy and can be done under almost any name.
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