Promoting Your Mexican Restaurant

If you own a Mexican restaurant, chances are, you’re concerned at least to some degree with promoting your business and in wanting to gain a reputation for being the choice for the best Mexican food in Las Vegas, for example. Even if business is relatively booming and there isn’t much of a lull during certain seasons or times of day, making promotional efforts consistently will ensure that business stays good. If your restaurant is suffering, there are many things you can do to help provide a boost in ratings and awareness and in shedding some positive light on your restaurant food and services.

If you want to be known as having the best Mexican food in Las Vegas, you may want to pick a day to do what is known as a “blitz” to help drum up some business for the day. An example of this would be to have some staff members venture outside of the restaurant on a particularly slow day and hand out promotional coupons or cards to local businesses. They may approach the receptionist at a large office building with a card advertising free appetizers on Tuesday during lunch or Happy Hour drinks for the office at a discount. These efforts will help build some rapport with local businesses and remind them of your presence in the neighborhood.

Another easy enough effort would be to include customers on a birthday email list where they can receive a coupon on their birthday for a discount or free dessert. These little efforts are fun for the customer because they feel like they matter, or if they aren’t yet a customer, it causes them to remember your restaurant and to think of you when deciding where to eat for their birthday dinner.

Creating buzz is always important. If you want people to know that the very best Mexican food in Las Vegas can be found at your restaurant and no one else’s, take some time to create press releases announcing a grand opening or a new menu or product or service. If there was a celebrity sighting at your restaurant, advertise it! Announce any charity efforts that your restaurant is planning on initiating or assisting with to help create awareness and appreciation for your place of business as being a contributor to the overall community. The best Mexican food in Las Vegas is easy to determine when people know you’re there and are reminded of your community presence. Though these are just a few ideas that can be used to help create awareness through promotion, there are many more. Additional ideas can be found online or through having a brainstorming session with fellow staff members.