Jusuru International Review, Is Jusuru A Good Business Opportunity?

Is Jusuru International a sound business opportunity? And is it the right opportunity for you? First of all, I am not a member of the company in any way, so this evaluation is entirely unbiased. What I propose to give you are a few significant points to consider when evaluating this business.1. The CompanyIn a press release dated February 16, 2010, Jusuru International, Inc., based in Anaheim, CA, announced its official launch. They come into the emerging health and wellness marketplace with a nutritional liquid, a juice product, whose key ingredient is the multi-patented BioCell Collagen II® (BCII®), produced by BioCell Technology.2. The ManagementAsma Ishaq, President of Jusuru International, Inc., served as Executive Vice President of BioCell Technology, where she implemented unprecedented marketing and branding methods. In 2009, she co-founded Jusuru International and was appointed President.3. The Company's ProductJusuru Life Blend™  is a nutritional juice whose key ingredient is BCII®. Current research findings have shown this ingredient to support joint health and younger looking skin. The company indicates that they hold an exclusive contract to offer BCII® in liquid form.Their juice blend also contains resveratrol, whose healthy aging benefits have been revealed in the grapes that make red wine. It contains the same amount of resveratrol as in two bottles of red wine. In addition, they added strong antioxidants from a selection of exotic fruits, which give it a unique flavor.4. The MarketThe health and wellness arena is projected to be the next trillion dollar industry. Numerous high quality companies have introduced competing nutritional juice blends, each delivering a slightly different formula. So what would make Jusuru standout above the rest?“From a marketing standpoint,” explains Asma Ishaq, President of Jusuru International, “the greatest strength of Jusuru Life Blend™ is also its greatest potential weakness. This product is backed by an enormous amount of scientific research, so there’s too much information to fit on a label that people will actually read. The only way non-specialists are going to understand the rationale behind each of its ingredients is to distribute it through people who understand these reasons and can take the time to explain them. This is why we chose network marketing.”5. The Company's OpportunityThe compensation plan is a MLM plan and is based on a unilevel model. They offer 9 income opportunities including direct sales, preferred customer bonus, fast start bonus, team commissions, enroller bonus, turbo infinity bonus, leader check match, leadership pools, and car bonus.6. The Company's TrainingThe company provides traditional network marketing team building training. Developing a warm list of everyone you know and have done business with. How to communicate about the product to everybody you meet, giving away free sample bottles, conference calls, tasting presentations, and when you buy their $39.95 iRep starter kit, you are given a replicated corporate website.In summary, Jusuru International promotes a desired juice blend backed by scientific research, a competitive compensation plan, a replicated corporate website, and traditional network marketing training. They are off to a good start in a incredibly competitive area of the health and wellness industry. They offer a good business opportunity for those who know how to develop a MLM business.