In our previous discussion, "The Macroscopic Perspective," we explored the vast potential of the internet and how it can serve you. This time, we're shifting our focus to the microscopic perspective, examining what you can contribute to the digital world. You might recall the steps we outlined for you to get started:
While these steps may seem straightforward, they require considerable effort. However, the simplicity of the process and the potential rewards make it worthwhile. Let's delve deeper into these steps.
Brian Tracy, a renowned motivational speaker, once said, "The great breakthrough in your life comes when you realize that you can learn anything you need to learn to accomplish any goal that you set for yourself. This means there are no limits on what you can be, have, or do."
The realm of online marketing is vast and ever-changing. Just when you think you've mastered it all, the rules of the game change, and you find yourself back at the learning stage. You can start by surfing the internet and using search engines to learn the basics. Search for terms like "Internet Basics," "marketing," "Web knowledge," and more. You can also narrow down your search to your specific area of interest.
Night school programs offered by public school systems can be a great resource for learning not only the basics but also advanced subjects like marketing, web design, advertising, HTML, scripts, forms, graphics, and more. These courses are often reasonably priced and may even offer credits towards further education.
Subscribing to ezines (electronic newsletters) can also provide valuable information for free. They can keep you updated on the latest marketing innovations. You can also find a mentor or join an affiliate program for additional support and advice.
However, be cautious when investing in knowledge. There are many unscrupulous individuals out there. But don't hesitate to spend a little money if it saves you time in learning. As Jim Rohn, an American entrepreneur, once said, "Formal education will make you a living; self-education will make you a fortune."
Franklin D. Roosevelt once said, "Happiness lies in the joy of achievement and the thrill of creative effort." It's crucial to have a keen interest in whatever you're selling. The most successful marketers are those who enjoyed what they were doing long before they achieved noteworthy success.
The best product or service to offer is one that you've created or had a hand in developing. If that's not possible, personalize the program you're with and try to be unique. Find a niche area that most people aren't already covering.
Wayne Dyer, a self-help author, once said, "You'll seldom experience regret for anything that you've done. It is what you haven't done that will torment you. The message, therefore, is clear. Do it! Develop an appreciation for the present moment. Seize every second of your life and savor it. Value your present moments. Using them up in any self-defeating ways means you've lost them forever."
A robust online presence doesn't include a free webpage with a long, complicated address. If you want to be taken seriously, you must acquire your own domain.
Once you've decided on a product or service, reserved the site name, and made your best deal on domain space, you're ready to start marketing. The next step is to design the site. Whether you do it yourself or hire a professional depends on your artistic inclination and budget.
Publishing an opt-in newsletter or ezine is another necessity for the serious web marketer. This is how you stay in touch with your prospects and remind them to revisit your site. You could alert people to changes on your site or price updates, or you could produce a full-blown electronic magazine.
Thomas A. Edison once said, "The first requisite for success is the ability to apply your physical and mental energies to one problem incessantly without growing weary." The number one priority above all else is to get traffic. You can have the most attractive site, the best ezine, the most education, and the most fantastic product on the Internet, but it will gain you nothing if people don't get exposed to it.
There are many more aspects to managing a successful Internet presence, and we will discuss them in future issues. These are the basics, the starting point, the microscopic view.
As we conclude, I'd like to share my all-time favorite quote from William Jennings Bryan, "DESTINY is...not a matter of chance, it is a matter of CHOICE; it is not a thing to be waited for, it is a thing...to be ACHIEVED.
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