5 List building techniques

List building techniques:

 

• Use cost effective website promotions: you can save money and put your list building on auto pilot by driving targeted traffic to your website with low cost promotions. Here are some standard ones:
• Article distribution:
• Search engine submission:
• PPC advertising with Google Adwords:
• Blogging:
• Viral marketing with a free giveaway:
• Test all list building methods: this is critical to your success in list building.
• Landing pages: The easiest way to do this is to set up landing pages for each promotion and monitor traffic and sales from each promotion.
• Split testing: For example your Google Adwords advertisement will have a link going to a landing page. You can monitor subscribes with this method. You then have another Google ad for the same product going to another landing page and you try to make your second ad pull better than the first.
• Use landing pages: landing pages are not only good for testing promotions they can also increase your subscribe rate. This is because they are in fact mini sales pages. Added to this they will also offer one or more free gifts for signing up. This is a great incentive for your visitors to join your list.
• Use multiple list building techniques: all the “big guys” in business will use multiple ways to build their list. This will ensure a steady stream of new subscribers and help you to build your list quickly and efficiently.
• Split your lists for better response: to better pinpoint all your subscribers when you make your offers split your lists into highly targeted groups. For example if you have a pet site you may want to take a survey and find out the interests of your subscribers. You can then split up the list into more targeted one for better responses.

 

An important part of list building techniques is retention. After all there is no point working hard to build a list only to have your subscribers unsubscribing a week or so later. Here are some ways to keep your subscribers happy and loyal:

 

·        If you have a newsletter make sure that it is a quality publication. Make the content interesting and informative. Cut down the ads to about 2 per publication. Readers get annoyed at an all fluff no stuff publication with too many ads and will soon unsubscribe or just not open the newsletter.

·        Do not send too many ads to your list. This also annoys them and leads them to unsubscribe. Instead of sending ads to everyone just make an announcement list for those who want to hear about new products and services.

·        Write or have written good original articles that are of interest to your subscribers. In this way they will be keen to open your newsletter and stay on your list.

 

One of the best learning tools you will find is the 7 part video series “Big List Bucks” This video tutorial will take you step by step through everything you need to know to become a successful List Builder.