Logo design sets a unique brand identity for a company. Redesigning your corporate logo requires a designer to consider various factors. The present article discusses tips that will help companies undertake logo redesigning.
Redesigning a company's logo is no child's play. Redesigning a logo comes into picture when you feel that the company's logo is obsolete and is not adding value to its brand image. In recent times,
everything is subject to change and reformation, replacing the old and primitive with something dynamic and promising. Same goes with a corporate logo design.
A corporate logo helps people recognize it by its brand. As companies evolve over the time by adding new products and services, designers should make sure that they design their client's logo in such a way that it is both unique and appealing, and thought-provoking. The following are tips that a designer should take care while redesigning a company logo.
Identify Reasons for Re-design: Companies opt to redesign their logos with specific reasons. Re-designing a logo just for the sake of redesigning or because its competitors have redesigned their logos is not a good reason. In contrast, redesigning is justifiable if the company wants to hint a major change in it's portfolio, products or service offerings, target audience and so on. If you don't have a solid reason for redesigning, reconsider the decision as it involves both investment and risk.
Plan: The experience of redesigning the logo is far different than designing it for the first time. The first time you designed a logo, factors like creativity, time, expenses, etc., played significant roles. This doesn't mean redesigning would be a plain and effortless job. Redesigning is far more complex, as here, you are required to deal with multiple factors that indicate the company as progressing.
Once you decide to change the logo of a company, you should instantly formulate a to-do list. This may include deciding on the impact of brand definition and brand identity on the logo.
Choose A Designer: It's not easy to find a designer who is qualified, experienced and also value-oriented. Considerable amount of time is required for finding a business logo design professional, and requires patience and expertise on the part of the company.
Sometimes, you may be fortunate enough to hire a designer from a logo design India company who has worked with your logo earlier. Such a designer would know your company profile and requirements better than any unknown designer. Hiring a new designer would however, require you to check his/her inclination towards your project.
Re-think Your Brand Identity: If you are planning to redesign your logo, dig deeper into your brand to make sure that it's redefinition is worth a go. Reconsider your brand personality by examining your service, product offerings, branding, marketing initiatives, etc. This will help you to understand whether redesigning will allow you to connect with the customers. Identifying your target audience beforehand will also help you in understanding what they are looking forward in the logo.
Identify Your Investing Capacity: Logo redesigning requires a huge investment of time, thought and money. Make sure that you have ready resources to invest upon.
Revising Your Existing Activities: Once you redesign your company's logo, you will have to revise your business cards, letterheads, printed materials, flyers, brochures, etc. Here, you must also make sure that new ones are printed in no time as the reverse would disrupt your business activities for the time being. You should also change your digital designs templates, email footers, word letterheads, newsletter templates, quickbook invoices to name a few. Adopting a full-proof marketing plan that will recreate the marketing documents within no time will help you to undertake a marketing decision.
Make Transition Smooth: A sudden change in your logo may create confusion among your customers. Thus, to enable your customers take the transition positively, test the logo in the market by hinting its change. Once you introduce the logo in the market, make sure that you introduce your new identity to your current and past clients, besides stating them reasons for such a change.
