Google deserve to be called "Big G" or "Search Engine Giant" or any
other similar phrase out there. With 37 billion searches in August, the
market leader executed half of all search request around the world .
Yahoo
comes second with 8.5 billions searches followed by Baidu, the chinese
language search engine (3.2 billion), then Microsoft (2.1 billion) and
finally the korean NHN search engine with 2 billion. These figures
collected by analysts from Comscore revealed that most search
activities are based in the Asia/Pacific region. For the month of
August, it represented 258 millions users carried out 20.3 billions
searches. Europe is the second region with the largest total of
searchers with 210 millions users followed by North America with 206
millions users.
Focusing on the Asia Pacific region and due to the fact that this
market has a huge potential it also has lead to some unethical changes
conducted by the search engines. Some even are in contradiction to the
first goal of the Internet - access of information. In China for
example, Google, Yahoo, Msn have to obey to the strict Chinese laws
controlling freedom of speech. This includes employing their own
“monitors” to carry out government censorship orders and committing to
remove any web pages that are considered politically sensitive. That
shows that even these Giants of information have their Achille's heels.
Anja Glauch is the co-founder and managing director of Tetridia Ltd. She began her career in Information Technology more than 11 years ago. She is leading the companies Online Marketing, Search Engine Marketing and Search Engine Optimisation activities.
