How to set up a successful fb ad campaign?
Want to set up a Fb ad campaign? But don't know where to start? understanding the basics of Facebook ads can help you avoid common mistakes that cost time and money. Facebook ads are generally the most efficient way to grow your business online. Plus it is cost-efficient too .
Want to set up a Fb ad campaign?
But don't know where to start?
understanding the basics of Facebook ads can help you avoid common mistakes that cost time and money.
Facebook ads are generally the most efficient way to grow your business online. Plus it is cost-efficient too it can give you a High ROI in a lower budget.
1. choose your campaign objective
Facebook's ad campaigns are structured on three levels. The first level, the campaign, is the basis of your ad.
At the campaign level, you have to decide your objective, which is the action that you want people to take when they see your ad first.
In Facebook, objectives are divided into three categories Awareness, Consideration, Conversion.
The selected object depends on your strategy. For example- suppose you have an eCommerce business now you want to bring in more customers. Then for that, you can use the Conversion campaign.
If you want more people to come to your website then you should run a traffic campaign.
2. Targeting your audience
According to stats, Facebook has a userbase of 2.1 billion daily active users. That means a lot of data for you to target. But if you are not sure who is your target audience then there are few places where you can start.
Fb audience insights
Two most basic option in audience insight is everyone on Facebook & a custom audience.
If you have a customer's data i.e. their email or phone number or locality address then you can create a custom data file and upload it on Facebook.
If you don't have that many followers or customer data then you can select everyone on facebook and then can try various demographics, ages, interests and get the data for your business.
3. Use high-quality images.
A picture can change the game for you. A picture is worth a thousand words.
A customer might scroll right past your ad without reading your ad copy.
And you might lose your valuable customer because of it. to prevent this mistake you must use high-quality, bright and clean images for successful Facebook ads.
Also, make sure that the image should contain less than 20% text. Because Facebook has a 20% text rule in which the text on the photo can not take more than 20% of the photo.
4. Writing your ad copy
In order to be a great salesperson, you shouldn't be a salesperson
this means that if you are writing an ad copy then you should not sell anything to people you should tell the benefits of your product/service.
you should pitch people in a way that they don't feel pitched.
In the start, you can write something to grab someone's attention who is scrolling through feeds. Words like stop, 'wait' can affect a scroller effectively or can grab his attention.
5. A/B split testing
It's nearly impossible to be right on the first try.
That's why A/B testing is crucial for running a successful ad campaign.
A/B split testing is when you run the same ad with slightly different targeting, geographic, ad copy or image to find out what works for you and whatnot.
To start, figure out which elements you want to test for. The two most common things to test are images and ad-copy. Once you have a good ad impression lets say if 200 people have seen your ad now you can begin turning off ad campaigns that have a high cost per click.
continue deleting ad campaigns that have a higher cost per click until you get the most efficient ad. Good advice would be to start with 3 different images and different ad copies.
once you get your best ad you can start testing other features like changing headlines, targetting different interests, demographics.
A healthy budget to test ad campaigns would be 5$ a day.
6. Installing Facebook pixel
one of the most powerful tool for conversion is a facebook pixel.
Now, what is a Facebook pixel?
A Fb pixel is a piece of code that you can install in your website and track your customers, retarget them and remarketing to those who have not purchased your product/service. The data it collects can be used to optimize your ads more efficiently.
you can also see which ad was clicked by a people that took them to your website. People clicked on which pages of your website. And even what type of device they were using.
It also helps you to understand what kind of audience you are getting so you can target so you know who else to include and exclude in your target audience.
so how can you create a Facebook pixel? it's simple just by clicking the ≡ icon in ads manager and choosing pixel on the dropdown list.
Then click the green button that says create a pixel.
then you have to give a name to your pixel and accept the terms and services and click the next button.
after generating the pixel code you have to copy and paste that code into the header of your website page you want to track.
usually, the pages that are pixeled are cart, checkout and purchase confirmation page.
this way you can track which people are buying from your website and which people you have to retarget.
7. creating a landing page
Although landing pages are not given much importance in facebook marketing. Which is a big mistake by advertisers. landing pages can increase your conversion rate.
A landing page is a web page that captures leads for businesses.
When someone clicks on your ad then it's better to have it send them to a landing page than directly to your website.
My advice would be to use ClickFunnels to create landing pages because it is comparatively easier to create a landing page. It has all the functions in it that a beginner can use easily.
So how can you get more people to click on your ad copy if your ad copy is tempting then a simple visit website button may be enough.
By giving them some value in your ad copy as I said before In order to be a great salesperson, you shouldn't be a salesperson. For example - if you're selling an ointment for back pain then you can write lines like back problems are a thing of past. Get rid of back problems in 2 mins.
8. having a good budget
Facebook is a money controlled platform if you have a healthy budget then you can get an impressive ROI (return on investment). The more money you can spend on Fb ads The more people will see your ads.
and hence it can enhance your conversion rate bringing in more profit.
If you want to run a successful ad campaign you have to put a healthy budget behind it. It's nearly impossible to say what an average budget should be as it depends on how big your company is what is the price range of your budget which country you are targeting. And what is the response rate of ads.
9. social proof
Social proof has a big impact in order to get more link clicks.
What is social proof? Suppose you are walking in a park and you see 20 people looking upwards then you will too lookup in curiousness of what are these people looking at.
Same goes with facebook if you see an Fb ad with only 25 likes then there are fewer chances for you to click on the link . But if an Fb ad has 25k likes then there are 90% chances that you can click on that link just because of social proof. It's human nature to go with the crowd.
10. How to get social proof for cheap (bonus)
In order to get social proof you can run engagement campaigns but running engagement campaigns just for social proof in developed countries is a waste of money. you can run engagement campaigns in third world countries India, Pakistan, Philippines where ad rates are comparatively cheaper than First world countries like USA, Canada etc.
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ABOUT THE AUTHOR
my name is dhruv i am a digital marketer currently i am living in India delhi