Online Marketing For Artists - Page Ranks

Since Google's "Page Rank" is the standard by which most people gauge the importance of your page, we will use "Page Rank" (Google's Terminology) as the rating of the importance of a page. You can determine the Page Rank of any page on the Internet by downloading and installing a free tool from Google called the "Google Toolbar".

If you want to be a rocket scientist, understanding the entire way page rank is calculated would be a good start. But we don't want you to be rocket scientists. We just want you to be able to sell lots of art on the Internet so this discussion will be brief and easy.

Page Rank is like a vote from all the other pages on the Internet. If they link to you that equals a vote for you. The more "votes" you have the better when it comes to the final determination of how important your page appears to the search engine and who shows up higher in search results. When it comes to the value of an incoming link to you, one vote doesn't necessarily mean one vote. Increase your website rank by getting pages with a higher Page Rank to link to you. For instance, if you check Yahoo! it has a Page Rank of 10 out of 10. This is as high a score as you can get. Check CNN and it has a Page Rank of 9 out of 10. A link from either of these sites to your site might be worth 20, 30, 100 or even more than links from sites that have no page rank.

Put lots of effort into your link strategy because as the competition gets stiffer, (there's a zillion web pages a day coming out) you want to be ahead of the game. Figure out how to do it, or get your Webmaster to do it, because it's going to help you.

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