Why Online Marketing Is Perfect For Offline Businesses
As hard as it may be to believe, there are still some businesses that donít have a web presence. But whatever the reason might be for that, there is no doubt that promoting an offline business online is a good move to make. But why is this? After all, if a business is well established offline why make the move to go online at all?† The answer lies in the type of customers they can attract. A lot of people go directly to the internet when they want to buy something or find some information, purely because it provides a quick and easy way of doing so.
But why is this? After all, if a business is well established offline why make the move to go online at all?
The answer lies in the type of customers they can attract. A lot of people go directly to the internet when they want to buy something or find some information, purely because it provides a quick and easy way of doing so.
Now if a business doesnít have a website there is no way they are going to be found by those people. They may rely on people walking past their shop and deciding to drop in to see what they sell. They may also rely on people looking them up in the phone book, or finding an advert they have placed locally.
But if they take the time to go to a web designer they can also find customers online. A website doesnít need to sell a wide range of products if that isnít the primary purpose of it. It also doesnít need to be very big. Many businesses that donít yet have a website are put off by the grand scale of it Ė and yet quite often they are assuming it HAS to be on a grand scale.
If all they want to do is appeal to a new audience, then a home page and a few other pages explaining who they are, what they do and where you can get in touch with them will suffice. Marketing online can be as simple or as complex as you want to make it Ė and there is nothing to say you have to start off with the most complex approach.
There is clearly a lot of potential for businesses to reach a wider audience online. But there is no reason why locally based businesses would have to do anything more than advertising their services via a simple website. Itís getting that initial contact through a good web design that counts, and that is why a lot of businesses that are unfamiliar with the internet arenít taking that first step.
Some businesses probably assume itís all or nothing with the internet. Thatís a shame because so many more of them could be taking advantage of the amount of traffic flowing through it every day. Itís true that setting up the facilities to be able to take orders online, fulfil them and send them all out would take some doing. Maybe this is what deters more people from setting up their own site?
In any event, itís vital to remember that it will always be the business that is in control. If more people remembered this, then a lot more businesses would benefit from getting online in a basic way.
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Web Profits specializes in search engine optimization, online marketing & web design, helping businesses generate profits from the Internet. For a free report on 'The Secrets of Online Marketing for Offline Businesses' visit SEO.