J.D. Rucker

Linking is Good, but Proper Linking is Sublime

It isn't hard to place well in the Google searches.  Whether you're selling used cars or just promoting your new ideas, the key to good placement in search engine results is proper anchor text.

If you do a search for Oklahoma City Used Cars on Google, you will notice a trend.  Page 1 has the sponsored listings, followed by the Map listings, followed by 10 natural listings of various car sales sites.

Conspicuously in the middle is a dealership.  This dealership isn't even inside the Oklahoma City limits.  It could not be found on Google 2 months ago.  Still, there it is.

We were able to achieve high rankings in this relatively difficult keyword strictly through anchor text link building.  Despite having a few hundred links compared to thousands for the competition, this car dealership was able to "play in the big leagues."

There are directories, link exchange programs, blogs, and comments in forums that many point to as great ways of building links.  While these are all great methods, there is a way to trump these and dominate the rankings.

Simply stated, good writing is still the best way to get to the top in Google.  By good writing, I mean articles that are compelling, well titled, and with the targeted keyword utilized in the anchor text.

If an article is compelling and posted on a free article site (such as articlesfactory.com), those who need good copy for their sites and blogs will pick it up.  While the links created from these other sites won't have the same weight that the original article had when it was indexed, it will still be a link.

For example, if you were promoting a used car website and you wanted to place well for particular cities, you would want to write good articles about used cars and put your anchor text either in the article or in the About the Author section.  Discussing Los Angeles Used Cars and placing the link within the article will help that site place better in the search engines.

The most important part is the toughest part.  The information must be fresh and you have to keep posting.  Writing one article a month won't cut it.  One a week won't even be enough for tougher keywords.  You have to be willing to put out 3-5 articles per week if you really want to dominate Google.

Source: Free Articles from ArticlesFactory.com

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