13 Tips To Help Make Your Website More Successful

1. Keep it Simple

Avoid overcomplicating your website with unnecessary features. While these might seem impressive, they can distract from your main message and hinder the user experience.

2. Prioritize Loading Speed

Ensure your website loads quickly to retain your visitor's attention. Slow loading times can lead to potential customers leaving before they've even seen your content.

3. Avoid Clutter

Don't overwhelm your visitors with too many items on one page. Keep your pages simple and clear to ensure your visitors understand your site's purpose.

4. Link to Home Page

Make navigation easy by linking all pages back to the home page. This can help retain potential customers by making your site more user-friendly.

5. Get a Personal Domain Name

Invest in your own domain name to enhance your business's credibility. Free servers may be cost-effective, but they can harm your professional image.

6. Choose a Full-Support Hosting Service

Ensure your hosting service provides all the features you need, such as CGI access and secure ordering. This can save you from potential headaches down the line.

7. Provide Multiple Ordering Options

The more ordering options you provide, the fewer customers you'll lose. In addition to a secure order form on your site, consider offering phone, fax, and mail ordering options.

8. Accept Credit Cards

Not accepting credit cards can be a significant mistake. Most customers prefer this payment method, so ensure it's an option on your site.

9. Offer Free Information

Provide free material, such as courses or ebooks, on your site. This can help establish you as an expert in your field and provide value to your visitors.

10. Collect Visitor's Email Addresses

There are several ways to do this, such as offering free courses or ebooks, or having visitors sign up for a newsletter or ezine on your site.

11. Build with Purpose

Whether you're selling a product or collecting addresses for later sales, ensure your website's purpose is clear and focused.

12. Encourage Feedback

Make your visitors feel valued by inviting them to provide feedback. Be open to making changes based on their suggestions.

13. Keep Your Customers in Mind

Remember, you're building this site for your customers, not for yourself. Keep their needs and wants in mind as you design your site.

Your website plays a crucial role in your marketing success. By keeping it user-friendly and focused on your purpose, you can increase visitor retention and conversion rates.