5 steps to stand out and grab the attention of a top prospect
Maybe they are very busy or get inundated by people who want their business. How can you stand out and get them to take your call? One way is to create your own “Shock and Awe” mailing.Step 1 – You ca...
Maybe they are very busy or get inundated by people who want their business. How can you stand out and get them to take your call? One way is to create your own “Shock and Awe” mailing.
Step 1 – You can buy a list of targeted prospects
Step 2 – Chose your top target
• Who would be served best by your offerings?
Sort through the list to select only the top 10 to 20 prospects you plan to concentrate on.
Step 3 – Create the campaign
Once you settle on an idea, see how you can extend this to make a full campaign out of it – something that includes several mailings. Or you can brainstorm for the bigger campaign idea and then think of mailings that work with that one overarching theme. One mailing might get some attention, but a series will help you really stand out and make them curious about who you are.
Step 4 – Choose a delivery method
Step 5 – Follow-up with a call
How many packages do you send? As many as it takes to soften up a prospect so they call you or take your appointment. If done with authenticity and sincerity in your intent to help them -it will pay off. So, don’t give up! The key is persistence, understanding they are super busy people.
Your Client Attraction Assignment
The “Shock and Awe” package is not for everyone. But, if you have a super busy, very specific group you are targeting, it can be a powerful way to break through the marketing clutter and get on their radar.
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ABOUT THE AUTHOR
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit www.attractclients.com