Your title is more important than any other part of your talk. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.
I’ve often said that the 3 best ways to attract clients quickly and consistently are:
1. consistent networking,2. a stay-in-touch vehicle such as an ezine,
and3. a Client Attractive signature talk.
What’s a signature talk? It’s the one talk you give that you start to be known for, referred for, and the one you’ll know like the back of your hand. It’s the talk you give over and over again, the one you’ve mastered and the one crafted to attract all the clients you need.
In my opinion, your title is more important than any other part of your talk. Why? It’s the one thing that will help you pull clients in like crazy, because it’s the one thing they can see first. You want to make it so compelling they’d cancel their Tuesday evening dinner plans just to see you speak.
Here’s how you can make your topic irresistible:
1. Results: Mine happens to be called “How to attract all the clients you need”and it’s extremely popular, and the most requested talk among all the topics I offer. Are you surprised? You shouldn’t be, because that’s exactly what my claim is in the marketplace: When you work with me, I will help you attract all the clients you need, quickly, and consistently. Those are the results I promise. So, naturally, that’s what I called my signature talk, because it focuses on RESULTS that my ideal clients would do anything and pay (relatively) anything to get.
2. How to: Aaaah, the ever-popular “How to” creates fantastic results forservice business owners like us. Here’s a variation on mine: “How to increase your client base quickly and consistently.”
3. Numbers: Prospects just LOVE numbers in talk titles or articles. It makesthem curious about what the steps or elements will be. A variation of mysignature talk using numbers could be “5 steps to attracting all the clients youneed.”
4. Percentages: We love to see how much something has increased ordecreased. One example of this is “How to quickly increase your client baseby 50%.”
5. Time periods: If you can be bold enough to say your talk’s advice canproduce results in a very specific period of time, you’ll really get attention.Here’s an example: “How to increase your client base by 50% in just 3months!” That will make someone curious enough to look further into your talk.
6. Double, Triple, Half: Then, if you want to take it a step further and reallyget their attention, consider crafting a talk title that includes the wordsDouble, Triple, or Half. Here are two examples: “How to double your clientbase in less than 6 months” or “How to attract all the clients you need, withhalf the stress.”
Catch my drift? It’s easy once you get going.
Your Client Attraction Assignment:
Make a list of the most wanted result that your ideal clients are looking to achieve. Once you narrow it down to one really compelling result, try putting a twist on it with the following:
How toNumbersPercentagesTime periodsDouble, Triple, Half
You’ll find yourself being booked to speak more often and you’ll find attendance numbers to be greater. The more ideal prospects you fill a room with, the more clients you’ll get. Guaranteed.
