Benefits of Adding Professional Product Video Production on Websites

Product video production by experts and using them on websites has been the most efficient tool for making your digital marketing strategy a blockbuster. Why so? It’s because your audience is consuming video content more than ever before.

A transition from text to visual video content is has been all the rage and businesses that don’t understand the benefit of visual promotion are likely to find them left behind. No matter, whether you are a budding businessperson of a large enterprise and yet not thought of videos for your brand promotion, check how differently your business can be benefited from product videos.

Videos are Great Storyteller

Selling is all about storytelling while a video is one of a kind tool to share your brand’s story. In the fastest evolving digital marketing age, with an increasing number of smartphone users and behavioral changes in buyers’ concepts, internet users are more inclined to consume video-based content rather than textual or audio-based content.

Contextually, being a marketer – planning to include your product video in the website need to note that – the video should be captivating, engaging, and entertaining to keep your audience watching them. And this is the primary cause marketers these days prefer working with product video production companies is because they know the great techniques to fetch a receptive audience and make them responsive to take buying decision. These professionally developed product videos are created crisp, entertaining, and resourceful with background music and audio – making them a fun way for its audience to understand all about your product, its utilities, features, and uniqueness. They are not merely videos.

Product Videos Build Consumer Confidence

Precisely, the whole idea of your digital marketing endeavor is to earn consumer confidence in your brand. Adding product videos extend an opportunity for consumers to view how the product works and helps ingest its features faster than traditional text contents.

The stat shows that more than 64% of consumers say websites or social pages with product videos not only help them in understanding the product well but equally make them confident about its suitability while making a buying decision. Moreover, 48% of consumers re-visit online retail market sites with product videos included with their product descriptions. The sign of revisiting the videos is great for marketers – and the result comes to hand to hand as viewers place an online order or click add-to-cart.  

Product Videos Improve SEO

One of the key determinants of Google’s algorithm is that it counts the ‘dwelling time’ of visitors on your webpage. Aka ‘long clicks vs. short clicks ‘ - to Google, the vitality of long clicks is a way to gauge the satisfaction level of the customer that counts real value than short clicks ( notable, short clicks on a page is a major sign of customer’s dissatisfaction). Adding engaging product videos on the homepage or product page can contribute a lot to improve customer engagement.

Simply put, survey findings show that websites with videos are likely to a lift in users staying session by 340% highest. Why does it happen? It’s simply because creatively designed rich product video production can engage viewers on the page for more time than text-based descriptions. Higher CTR works wonderfully to boost your SEO and help in higher rank building faster on SERPs.

Product Videos Help Enhance Conversion Rates

Online buyers are visual creatures. Survey results demonstrate that a staggering 92% of online shoppers get attracted to visual content which turns to be one of the major influential factors to determine whether it will lead to a sales deal. With its dramatic power, professionally created product video tends to count 42% more add-to-cart conversions compared to pages without videos. 73% of online shoppers say that they are more likely to go for a product after watching its video that clarifies how it works since that helps in better understanding the utility of the product. It is how adding product videos can magically improve the conversion rate of your customers.