Create a workshop so attendees want even more
If you are planning a new workshop, one of the first things I advise my clients to do is think about what you want to have happen when it’s over. In other words, whenever you do an event, always...
Defining how you can work more deeply with participants once the workshop is over can actually help you determine the workshop’s topic or theme. You also want to give some thought to who you want in the room. The type of client that would be best suited to what you have to offer.
Start by thinking about what your ideal customers want most. Write down all their needs and concerns that come to mind. Then think about how these subjects provide your clients with an opportunity for even deeper learning.
So, I would not only base your workshop topic on this, but also how you position the workshop and market it. It should all go back to what else you’ll be offering to the group afterwards. There are always people who will be disappointed if you don’t give them a chance to work with you further. So, I don’t want you to say to yourself, “No, they’re already paying me.” Many people just want more.
This happened to me when I took a four day workshop in San Francisco. The leader didn’t offer any further work. I really wanted to work with him more, so I was very disappointed.
Truth is, this is a smart way to make a lot more money. When you think about the next step and let that help you determine the whole package, you have created a strategic marketing opportunity. And you give yourself the chance to fully build on one idea, making it even bigger and longer lasting.
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ABOUT THE AUTHOR
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com