Do Good and Do Good for Your Business
Getting involved in a cause you believe in is not only good for yourself and the cause – it can also be good for your business. Yes, you can do good, and do good for your business, at the same time. Here are a few things you can do to leverage your involvement into positive marketing.
When I was a junior in high school, my life changed forever. My mom was diagnosed with cancer and I was faced with the harsh reality that life is short. Her cancer shaped the way I live my life, even now two decades later.
October is Breast Cancer Awareness Month, and last Sunday I walked with my mom - who has been cancer free for 24 years - in the San Diego American Cancer Society Making Strides Against Breast Cancer walk. It's a noncompetitive walk supporting the American Cancer Society's unique mission to fight breast cancer on four fronts: research, education, advocacy and service programs.
Getting involved in a cause you believe in is not only good for yourself and the cause - it can also be good for your business. Yes, you can do good, and do good for your business, at the same time.
The key to getting community relations to work for you is to leverage your involvement into positive marketing. Do your customers know you donate time and/or money to those activities? Do you get sales because of your involvement? Are you building your brand and/or awareness of your business because of your donations? If you're not sure, then consider some of the following activities:
There are lots of benefits when you and your business become involved in the community, including building credibility for you and your business; building relationship with customers; positive public relations; and general goodwill.
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ABOUT THE AUTHOR
Lisa Cherney is a Marketing Intuitive and President & Founder of Conscious Marketing™. Lisa has helped thousands of business owners tap into their intuition and market their businesses from the ‘Inside Out’. For 15 years she worked at Fortune 500 companies and top advertising agencies.
Lisa tells her story in her co-authored book “Inspiration to Realization,” available at http://www.consciousmarketing.com/. Conscious Marketing also offers workshops and coaching. Visit her website for more details or call 887-771-0156.