While networking, you meet
many people who are also in the business building stage, they are interested in
your work, but arenít sure they can afford it.
You are ramping up your business, looking for
individual clients. While networking, you meet
many people who are also in the business building stage. They are interested in
your work, but arenít sure they can afford it. So, rather than pay you, they
offer to exchange services with you. The barter discussion follows.
Prospective clients might offer to help you format
the ebook youíre writing, videotape a presentation or record some audio. These three bartering offers are focused on helping you create and
produce product to sell to generate passive income.
Tempting as it may seem to barter with clients
during the start up phase, Iím not a big fan of this arrangement, especially
when it comes to creating products. Let me
1. Your first ramp up
priority is to generate income.
At seminars you may attend, the discussion often covers how itís so much easier
to make passive income. But thatís not the fastest path to cash Ė individual
clients are. Filling your practice needs to be your main objective. So creating
product is like getting distracted by a bright shiny object rather than getting
2. You donít have a
big list for selling products.
During the earlier phase of your business, you are working to build your list.
To generate significant passive income, you need a substantial size list for
marketing Ė a minimum of 1,000 or 2,000. Thatís when you can start to make
money with passive income.
3. The production
quality is questionable.
Have your prospective clients created information products before? There is a
specific way that audio/video needs to be made to be effective. To keep your
clients and customers satisfied, you want to deliver high quality materials or
you risk turning them off.
4. People donít take
your service seriously.
In barter, even if you have a contract, your project will likely never be on
the front burner because there isnít any money at stake. You may have to chase
after them to get what you need completed which is no way to conduct business.
5. Your ideal clients
will pay for your service.
If a person really wants to work with you, she will find the money. Thatís what
I have found during my many years in business. When clients barter for your
service, they are saying itís not worth paying for or finding the money. These
are not likely to be your ideal clients anyway.
Overall, I recommend avoiding the barter
relationship for product creation or really for any reason. It seems like it could work out, and occasionally it does. But more
times than not, one party walks away disappointed.
Your Client Attraction Assignment.
If you are interested in creating product while ramping up your business, one
simple way is to write blog articles. This way you populate your blog which
helps you get found on the Internet. And if you take the time to make a plan
before you write, each post could be a book chapter. So over time, your book is
getting written to generate future passive income, without distracting you from
your top priority Ė filling your practice.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com