How to Be Masterful at What You Do
To really play a big game in your business and make a great impact with your clients (and therefore your income), you must be really, really good at what you do: Mastery is infinitely more Client Attractive than mediocrity.
You canít be good, let alone masterful, at everything.
One thing thatís important to stress about mastery is that you canít be good, let alone masterful, at everything. In fact you shouldnít be, because thatís not how you make money. Instead, itís important to focus on being known primarily for one thing, and one thing only.
I always say, ďIím really, really good at a few things in my life and really, really not-so-great at so many other things, and Iím okay with that.Ē The idea is that clients seek out mastery. You want to quickly become masterful at that thing youíre already good at and love doing, whatever it may be.
Hereís how: You become masterful when you strengthen your strengths (NOT your weaknesses). Too many people try to get good at many, many different things or work with many, many types of niches or skills. What they donít realize is that the more they do this, the more they delay mastery. Doing so dilutes your expertise, and at the same time, dilutes your marketing message.
When you focus your time on things youíre uniquely masterful at, thatís where you make so much more money in your business, rather than spending your time on things that donít make you money. (And frankly, those are usually things that someone else could do much, much better than you.)
Your Client Attraction Assignment
My assignment to you today is to increase the time you spend on your Unique Brilliance. If youíre a natural speaker, focus your marketing more on speaking than writing. If you are a gifted ďbridgerĒ and a networker, be a permanent fixture at all the networking groups in your area. You only need to be good at three or four things in your business to attract a lot of clients and make considerably more money. Focus primarily on those. And then, as your resources permit and cash flow increases, you will delegate as much of the rest as possible. Canít wait to see you be uniquely brilliant!
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ABOUT THE AUTHOR
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com