In any marketing effort,
the basic principle is to impress our target clients. With color business cards as the first things, and sometimes the last collateral that our target clients will ever see from us, it does not take a genius to know that business card printing is vital in promoting one’s image.
Your color business cards tell your target clients of who you are, what type of business you are in, and the kind of ethics you provide in your service. It offers a glimpse of what they should expect from you. Despite its small size, such print cards tell so much about you.
Strangely enough, many business card printing fail miserably because it does not impress its recipients with its design and content. Sadly, many business opportunities go to waste just because the color business cards fall short of what the target client expects from them.
So how will you know if your business card is worth keeping? What will it take to impress your target clients with your business card printing? Here are a few things you should know about business card printing so you can measure its value:
The size says it all.
Most custom business cards come in the usual 3.5 x 2 inches, while others have sizes as big as a postcard. This is no surprise nowadays with digital technology being able to print such unique shapes in business cards. Unfortunately, many full color business cards with unusual cuts are thrown away because they do not fit inside a wallet, the pocket and even a cardholder. The recipients simply do not know what to do with them. Hence, the trash can.
You just might want to stick to the standard size and shape a little more. Invest instead on the design and quality of material, and we reckon that your business cards will be kept a bit longer than other cards.
The best quality.
Would you rather be known as conventional or cheap? A color business card printed on bond paper just does not cut it. It only makes you look cheap and unprofessional. Serve your target clients with excellent quality print collaterals and you will have more opportunities for marketing from your efforts.
Add color into your cards.
Color brings life to your conventional and boring business cards. It may cost you more, but a full color business card always gets the clients.
To add or not to add a photo.
That is the million-dollar question of every personalized business card printer. The answer? It depends on your image and your target market. Appreciation of photos is relative. It may be cool for some, and yet unprofessional for the others. Based on what would help you make a better impression, add a photo if it can get you clients to keep your cards.
So are your color business cards worth keeping? Get your business card now and test whether it passes muster or not.
