A common question that clients ask me is “How should I
produce my home study kit- Should I print it and then do the
fulfillment myself or use a fulfillment house?
A common question that clients ask me is “How should I produce my home study kit? Should I print it and then do the fulfillment myself or use a fulfillment house?”
I have to admit that I don’t always answer this question directly. Instead, I take a step back and look at the bigger picture to help make sure this is the next best step for your practice.
How Big Is Your List?
The first question I’d want to ask if you are getting ready to sell your
home study course is how big is your list? The reason why is because if
you don’t have at least a list of 1,000 people, you might not be quite
ready for this step. From my experience, when your list reaches a
thousand, that’s the tipping point for sales and when you start to see
results. Prior to this, focusing your business on the one-on-one clients
is the fastest path to cash.
For example, let’s say you sign up a client for $1,200.
Now, compare that sale to what it could take to sell one home study
course at $150. What it takes to get that one client costs a lot less
money. It could take $1,200 just to sell one home study course or more
with the shopping cart, website work, printing, etc.
The Fastest Path to Cash.
In the early stages of building your practice, it’s more profitable to
focus on the one-on-one clients while you are building your list. A lot
of people see us as information marketers and advice givers with home
study courses and they want to do that too. However, you need a list as
well as income from some other source in order to do this effectively.
Start with a Downloadable Product.
That being said, if you do have an information product you are ready to
start selling, I recommend that you create it as a pdf downloadable
product. This way there is no production cost for you and no shipping
costs for your clients. That’s how I sold my home study course for the
first year. Then when your income and your list build, you can invest in
making a physical product, raise the price and sell it that way as
Your Client Attraction Assignment.
What are you doing to build your list to 1,000? You can collect names at
your speaking gigs, create a free irresistible offer for your website,
or provide a free teleclass. Come up with your plan to build your list
and then implement those items to gain the traction you need to sell a
home study course.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System, the proven step-by-step program that shows you exactly how to attract more clients, in record time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit http://attractclients.com