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Ways to Dodge Costly Printing Mistakes

No matter what kind of advertisement you plan on doing, the process of designing the ad, getting the color printing taken care of, and the final product sent out to the public can be a long journey fr...

No matter what kind of advertisement you plan on doing, the process of designing the ad, getting the color printing taken care of, and the final product sent out to the public can be a long journey fraught with potential for mistakes.There are a few things you can do to help reduce the odds of a costly mistake and ensure that the advertisements you get are exactly what you were hoping for.The first tip is so simple itís surprising how many companies donít bother with it. Have at least two people read through your advertisement. If you can get three or four people then even better.Grammatical mistakes, even blatant ones, are often difficult to catch with a single pair of eyes. The mind has a way of reading things how theyíre supposed to be, rather than how they are, especially if youíre the one who wrote it. Unfortunately, if only one person is reading through something they arenít likely to catch all the mistakes, even if they are a professional editor. Iíve been able to pick out spelling and grammatical mistakes in published novels that I know went through a lot of editors before it made it into my hands.The more people you have read through your work the greater the chances are that theyíll catch mistakes you might not have realized were there. It often isnít hard to get someone to come over real quick and scan the text for mistakes.Next, did you print out a copy of the advertisement ahead of time to check for coloring and layout? The colors will change from your screen to the paper, and if youíre designing something like a folding brochure, make sure that it looks just as good when folded as it does on your screen.Until you actually fold the paper you might never realize that a picture gets folded through the center in a way you hadnít intended, or some other potential mistake exists in the layout that you mightíve missed.Beyond the look, do you know exactly how many copies you want done? Donít start your color printing until youíre sure of the number needed. The greatest cost in printing is the initial cost, and not the cost per number printed. Adding an additional hundred copies will cost you a lot less than having a hundred printed three months later.Make sure youíre also aware of the right type of paper to usePsychology Articles, and what will be the most cost-effective. You might be able to get a great looking image from a less expensive paper stock. Be sure to start up a dialog with your printer in order to get the best product for the best price.The more you know about the process the less likely it is that youíll end up costing either time or money due to a mistake. No one likes to spend money on something that a little preparation couldíve helped to avoid.

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Kaye Z. Marks is an avid writer†



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