Investing Money – Pay Per Click Advertising
The first way to build a powerful list that is fast and easy is to simply spend money on Pay Per Click advertising through either Google or Facebook. This is certainly not the cheapest way of course, but it will rapidly build a strong list of interested people. Your investment can be significant however, so this might not appeal or be possible for everyone.
Investing Time – Writing, Networking, Speaking…
The second way to build a powerful list is to do it by investing your time. This is the cheapest method because you are doing a lot of list building activities and manually adding people to your list. Some examples include:
- Article submissions
- Blogging
- Social media
- Your irresistible free offer
- Speaking
- Joint ventures
- Networking, etc.
Basically you’ll be spending your time and your own blood, sweat, and tears to build that list. The tools you use in the second method generate web traffic to your site as well as help you meet people face to face. Its hard work, but you know that the people you attract are right for your business.
In addition, as you collect names, particularly from face-to-face encounters, you need to make sure they are getting recorded and added to the data base. You don’t want to just let those business cards pile up o your desk because that won’t help you at all.
I believe in building your list authentically, not like slick Internet marketing that so many others are teaching.
Your Client Attraction Assignment
Do you have a plan for building your list? If you are trying to build your list without a plan, my bet is that’s not working as well as it could. Write out a plan for yourself so you know exactly what you need to be doing. You can include a mix of tools and even use some Pay Per Click advertising in conjunction with that blood, sweat, and tears of manually building your list.
Attract more clients by authentically living your message
How is your client attraction work going: if you are struggling to bring in new clients, you’ll find this topic helpful.
How to extend client relationships with a maintenance package
Do you offer coaching or a service that you know your clients would benefit from once their first package has been completed - maintenance sessions can offer the support that makes the difference between continued success and falling back on old ways.
Two simple strategies to creating packages that attract more clients
Creating session packages for some business owners is easy and it’s very obvious how things should work, but, for other owners, they prefer packages that offer more flexibility to attract more clients.
