Your client's perception of you is very important
It is the one thing when marketing helps you foster good relationships and goodwill. It also provides you with the opportunity to increase your opportunities for your business.
However, there are good business cards and bad cards. The good ones get all the raves every time; the bad ones, well, they get to see the bottom of the trashcan. Moreover, as a business owner, you definitely would not want to be on the bad side.
If you do your research, many online and traditional marketers would tell you that a great impact from your custom business cards start from perception – how your target clients see and identify you as well as your business. When you engage your target clients with your business, you are giving them the right to evaluate and analyze whether your business and what they are looking for fit. They would want to see whether they have a good match with you. Hence, the first clues you provide them are very crucial in shaping their perception of your business.
Mediocre, plain and boring business cards therefore provide them with a perception of a business that is unprofessional and amateurish. Bear in mind that your custom business card is the first thing that you hand out to your target clients. Therefore, if it looks anything but exceptional quality, you are giving them the worst insight on who you are and how you do your business.
Never mind that in reality you are the best in your trade. People will make assumptions from what you provide them. The first impression therefore is very important to the grand scheme of things when it comes to the impact you would want to have on your target clients.
So forget about getting your custom business cards printed on your personal laser printer. You would have more chances of garnering a good impression with a professional printing company, whether they are online printers or the traditional ones. Hire professionals to do the design, layout and printing of your business card for you. It will go a long way; even miles longer, in helping you and your business have a professional identity to your clients and prospects.
Do not ruin your chances of being recognized and remembered by business cards that look very much as they are done by a kindergarten and printed out in a cheap printer. Invest in your custom business cards. It may be expensive to do so but it would be a bigger expense if you lose countless opportunities just because your cards did not make the cut each time you hand them out to your clients and prospects.
