Branding blank DVD and CD discs is very important for business and organisations for a variety of reasons. This article outlines what finishes are available for blank DVD and CD discs, and their usefulness.
If your business or organisation requires branding on a mass scale for your blank DVDs and CDs, the choice of on – body print becomes an important choice. This will determine the style and quality of the finished disc, and subsequently the following factors will come into play when making the decision.
Artwork: Is the artwork a simple two colour logo, solid background or is it a full blown colourful affair? One print option is more suited to a particular style of artwork than another, and depending on the amount of discs required, more cost effective.
Use: Are the discs for internal use, or for a commercial product? Commercial products will require a high quality, durable professional DVD or CD blank disc, while in – house requirements may require simple logo branding. When you think of use, think of what impression you are trying to make with the recipients of the disc.
Numbers: The quantity of discs you need will also determine which on – body print option to select. This, together with the use and artwork will play an important role in selecting the right DVD and CD print option.
Cost: For any business or organisation the cost is a significant factor in determining which print option to choose.
Disc Printing Options:
· Full Colour Litho Printing
This option is arguably the best if your requirements are for full colour artwork with fine detail. As a result they are good for commercial products as the artwork is both scratch and waterproof and very durable. They are also cost effective for orders of 500 or more.
· Silk Screen Printing
For pantone colours, silk screen printing is perfect. It appears to be tailor made for solid colours which form the basis of design for a high number of logos. Screen printing offers a scratch proof surface printed directly on to the disk. Its base colour is silver, but it is possible to change the background colour if required. Silk screen printing is a good cost effect option for orders over 200.
· Thermal Printing
If a glossy brochure style finish is required, the thermal print option is arguably the best. Providing a professional looking, durable, scratch and waterproof surface for your projects, thermal printing can handle full colour or black text images. Thermal printing is cost effective for production runs from up to 500.
· Inkjet Printing
If your requirements are to print basic graphics and text on to a white background, then inkjet printing ticks all the boxes. It is cost effective for smaller numbers, and though the graphics may smudge slightly if they get wet the overall appearance is professional.
Choosing the right on-body print option for your CD or DVD printing project is a question of balancing cost, use, and the number of discs required. The better DVD and CD artwork printing companies tend to operate online, offering on – demand services which are fast, cost effective and easy to use.
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