Attracting visitors to your website without overspending is a significant challenge. Regardless of how impressive your site may be, without traffic, there's no business. However, if you overspend on attracting visitors, you risk either losing money or not generating enough profit. This article will explore a cost-effective strategy for driving targeted traffic to your website swiftly. It's important to note that this strategy is just one part of a multi-step process aimed at attracting qualified visitors to your site at a cost that aligns with your Visitor Target Acquisition Cost (VTAC).
Your VTAC is unique to your website and depends on how effectively your site converts visitors into customers. For instance, if you're selling a product priced at $100 with a gross profit of $50, and it takes 100 visitors to generate one sale, your Value Per Visitor (VPV) is $0.50 ($50 gross profit/100 visitors).
Your VTAC is the percentage of your VPV that you're willing to spend to attract a visitor, multiplied by the VPV. Common ranges are between 25% to 100%, but the exact percentage will depend on your individual business. In this example, if you decide to spend 50% of your VPV, your VTAC will be $0.25 (50% x $0.50). This is the maximum you're willing to spend to attract one visitor to your site.
If you're just starting and unsure of your VPV or VTAC, you'll need to make some assumptions, test them quickly, and adjust as necessary.
The technique for quickly driving traffic involves pay-per-click (PPC) search engines. As an advertiser, you bid on your search engine ranking for specific keywords. When a visitor types your keywords into the search engine, your results are displayed based on your bid amount. The highest bid for a keyword ranks first, and so on.
You only pay when a visitor clicks through to your website, meaning you only pay for performance. This approach offers several advantages:
For highly competitive keywords, you can opt for related but less popular and less expensive keywords to drive equivalent traffic at lower costs.
As of late 2001, there were over 160 PPC search engines to choose from. However, one PPC search engine, Overture (GoTo), stands out from the rest. Overture claims that you can reach 75% of all web searchers by using their service. We recommend starting with Overture and expanding to other PPC search engines if the results justify it.
You can drive traffic to your site in as little as five days by following these steps:
For a more detailed guide, check out the E-course, “Instant Web Site Traffic”, which includes a FREE month’s subscription to the Keyword Bid Optimizer.
While using PPC search engines can be more complex than outlined here, focusing on learning how to use them effectively can help you drive traffic to your website at costs below your VTAC. As the title suggests, you can "Boost Your Website Traffic Without Draining Your Wallet.
