Pay Per Click Success Secrets - 5 Techniques to Fix Inactive for Search Keywords Problem in Adwords
For affiliate marketing entrepreneurs who are advertising the affiliate products through Adwords, most of those entrepreneurs maybe face the "inactive for search keywords" problem and are struggling with the problem. There are many resources and help centres on the internet to solve this kind of problem. However, you will discover and learn alternative workable and proven techniques and how to solve the "inactive for search keywords" problem in this article.
Most affiliate marketing entrepreneurs are using Google Adwords to advertise and promote their affiliate products to boost affiliate commission. Google Adwords is one of the best pay per click (PPC) advertising search engines on the internet right now. However, most affiliate marketing entrepreneurs are affected by Google's quality score algorithm. One of the major significant impacts is to disable the active search keywords, which have low minimum bids price. With this problem, most of affiliate marketing entrepreneurs have to increase the bid price or remove those inactive keywords.
In this article, you will discover and learn the right techniques to fix the "inactive for search keywords" problem in Google Adwords, even you have to increase the price or remove the keywords. Those ways have been proven that they can help you fix the inactive search keywords problem whereas your account and PPC campaigns are still high performance and optimized.
Technique #1: Make Keywords, Ad-Group and Landing Page Relevancy.
Most of the "inactive for search keywords" problem has occurred because of an irrelevancy of keywords, ad-copy and landing page. The first technique is to ensure that you must relate them with the search keywords. It means that you have to include all possible search keywords in each ad-group into the ad-copy and landing page, particularly the display URL, destination URL and landing page. Within the landing page, it requires your search keywords to be inserted into the title, META tags, headlines and content. Without the keywords insertion, the relevancy is pretty low.
For example, if you are advertising an affiliate marketing e-book on the internet and your search keyword is "learn affiliate marketing". Thus, you have to include "learn affiliate marketing" into ad-copy, particularly in the first line, (including display URL and destination URL), and landing page (including title, META tags, headlines and content). Also, you should include "learn affiliate marketing" or "affiliate marketing" in the ad-copy (second and third line) as much as possible.
Once you make sure that you have high relevancy among your keywords, ad-copy and landing page, then you have to increase the keyword minimum bid price for a while to ensure that Google Adwords system will give you high quality score. With the high quality score, you can decrease the bid price later.
Technique #2: Increase Keyword Minimum Bids Price.
The easiest technique to fix the "inactive for search keywords" is to increase the keyword minimum bids as requested. However, you have to be aware of your return on investment (ROI) when you increase the keyword bid price. You have to realise your conversion rate, click through rate (CTR), paid affiliate commission, and impression. It is obvious that you have to re-calculate those stuffs to find out the ROI value in order to ensure that you are maximize the profits online through PPC advertising, particularly Adwords.
Technique #3: Remove Inactive Keywords from PPC Campaign.
Another technique is to remove permanently those inactive keywords from your PPC campaigns. However, many studies reveal that your account performance and optimization are affected directly to the quality score in Adwords system. With this sense, you should increase the minimum bid price of those inactive keywords before removing. With this action, Google Adwords system will believe that you are optimizing your account and campaigns. It will also believe that you have high performance in your account, because you have no any inactive keywords.
Technique #4: Re-Create New Ad-Group with Those Inactive Keywords.
Another technique is to re-create a new ad-group with those inactive keywords. The key concept of this technique is to remove the existing ad-group in where the inactive keywords are and re-create a new ad-group with those keywords. You have to ensure that you remove those inactive keywords by increasing the bid price and removing keywords respectively. Once you remove those keywords, then you should remove the existing ad-group where those inactive keywords are. After that, you have to refine a new ad-group with high relevancy keywords, ad-copy and landing page in the same campaign.
Technique #5: Re-Create New Campaign, Ad-Group and Keywords.
The last technique to fix the "inactive for search keywords" problem in Adwords is to re-create a new campaign along with ad-group. This technique is similar to the previous one, but you have to re-create the PPC campaign along with only inactive keywords, not only ad-group. You have to ensure that you remove smoothly the existing campaign and ad-group. Then, you should create a new campaign and ad-group. The highest recommendation is to ensure that you create high relevancy campaign, ad-group, keywords, ad-copy and landing page. You have to include your search keywords into those areas.
Final thoughts, most affiliate marketing entrepreneurs are using Google Adwords to drive quality traffic and boost affiliate commission. However, those affiliate entrepreneurs maybe face the "inactive for search keywords" problem in Adwords. In this article, you have learnt techniques of how to fix "inactive for search keywords" problem, which are: (1) make keywords, ad-copy and landing page relevancy (2) increase minimum bid price immediately (3) remove permanently inactive keywords (4) re-create a new ad-group and (5) re-create a new campaign.
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ABOUT THE AUTHOR
Siripong R. or zMillionDollars is a recognized authority on the subject of building super-profitable pay per click campaigns. His website, http://www.iPayByClick.com, provides a wealth of informative articles and resources on everything you'll ever need to know about pay per click advertising. Free special reports at: http://www.iPayByClick.com/free-report.