Promo solutions for the elderly

The problem is, you can't use cheap merchandises. Yes, they will use that plastic cup, but they get plastic cups printed with information all the time. How many times do they think back and remember how they got that item? Do they read the cup? Maybe. There are a lot of promotional products that are later dismissed, and the elderly are very aware of being sold to, so you want to make the connection with them without seeming like you are trying to sell something or get a return for the promotional gadget, something they are not willing to give up.

First, if you want to make a real impression, start with the item you want to use as a promotional item. Make it worthwhile. Something useful. A pocketknife is incredibly useful. A metal water bottle or coffee travel mug may be very useful. Items like these, something that they know would cost them $10 or more to buy on their own, and they are getting it from you for free, may make a very incredible impression. Remember, the promotional device doesn't have to be that expensive, it just needs to be useful and makes an impression.

You may also consider not just handing away these merchandises. The way you give these devices to other people may be important. Make them do a little bit of work for the piece. Perhaps they enter a contest, submit a survey, or perhaps purchase a certain amount of goods. Loyal customers may deserve a little thank you gift for being customers. It's easier to keep a customer than to try to gain a new one.

Your goal is to turn someone into a loyal customer. The quality of the product you give away will say a lot about your company. It is also important that you think very carefully about your approach in giving the good away. It speaks volumes when they person feels like they earned the product, and it says a lot about your company, too. You have that chance to make a great connection with your clients and potential clients.