“Teleseminars: Create a Killer Script and Offer”

The heart of the teleseminar is the script.  You need to write script that will hook your teleseminar attendees and prompt them to buy your products.  Following are the three main facets of a teleseminar script that will have the orders rolling in.

How to Create a Script for your teleseminar:

Teleseminar Script Step #1:  Identify the problem.

For example, point out how it is difficult to dust your house with old fashioned dusters.

Teleseminar Script Step #2:  Agitate the problem.  Make the problem sounds really bad to the customers.  Tell horror stories.  Tell how the dust builds up was extremely frustrating and caused allergies.

Teleseminar Script Step #3:  Come to the rescue with your products.  Give your background, references, statistics, etc..  Tell teleseminar attends that you will take away their pain.  Explain why your product is better than other products.  Remember, teleseminar attendees will give you money to do relieve their pain with your product!

This same script formula is used on infomercials.  Watch a few infomercials and you will see how they put these three facets into action.

So how do you present your product offer?  Follow these steps to create a killer offer.

Step #1:  Don’t just give the offer.  You need to explain the value of the offer instead.  Make sure that people understand the total value of what they are buying. 

Step #2:  Explain how much it would cost if it was something that they had to do themselves.

Step #3:  Create a sense of urgency.  For example, offer a discount on a time limited or product availability basis.  Tell them what happens if they don’t act now.  For example, limit the number of offers or bonuses in the next 10 minutes.  (People will put off buying our product it you don’t create a sense of urgency.)

Step #4:  Offer money back guarantees.  People worry that a product will not work as advertised.  A money back guarantee makes them feel safer about buying your product.

Step #5:  Add in more bonuses to increase the value of your offer.

Step #6:  When taking orders have customers call a recorded message line.  This works much better then telling them to go to a webpage.  The recorded message should thank them, repeat the offer, and then ask for their personal information. 

NOTE: A live operator tends to make mistakes, especially when people ask questions.  Don’t give them the opportunity to ask questions.