The Shocking Truth About Pop-Ups !

You will certainly already know a lot about pop-ups if you are
surfing on the web on a regular basis . They are those tiny little
windows that open up if you are just entering a site or if you
want to leave it . Other variations are windows which are load-
ed completely in the background (pop-under) .

Pop-Ups Are Annoying and Disturbing To Surfers....

You are distracted from what you wanted to do and you have
to make a new decision if you want to accept the offer you are
confronted with or not . Or if it is a completely different site that
has been loaded, you have to make the decision if you continue
with the new loaded site or with the site you originally wanted
to visit .

But the really annoying thing is when you want to close one pop-
up and then the next pop-up is already on it's way. This could
be e.g. an entry pop-up in combination with an exit pop-up.
So when you close the entry pop-up, a JavaScript-code calls
the exit pop-up .

This is the most obtrusive way of conveying a sales message.
If you are a serious marketer, this is something that you should
avoid completely or your reputation could become seriously
damaged....

Pop-Ups - A Pest In Combination with Startpage Programs

In combination with startpage programs they can be a real
pest. Because with these programs you stay about 20-30
sec. at each site and then you surf to the next one. Now ima-
gine this:

Every second site you are surfing to uses an entry pop-up and
an exit pop-up. If you don't close the new pop-ups immediately,
you have your complete windows taskbar flooded with new
windows.

You either have to close them all one by one if you surf with
multiple startpage programs at a time or you'll have to use your
windows taskmanager to shut off your browser .

In each case, you have to react , because if you don't, your
computer could crash or freeze.... ( At least, this is what I
experienced from my personal surf-sessions .)

Pop-Ups = A marketer's dream ?

We have to ask ourselves why are these pop-ups used by
so many reputable marketers. There's just one reason for this:
They work ! Even though they are hated by most people, they
do their job....

You have to look at it from a marketer's point of view. Even if
he has just a response rate of 3% , he has made 3% more money,
more subscribers or whatever.

And it doesn't cost a single penny ! That's 3% more sales, more
advertising revenue etc. So would you give that up if you were
standing in his shoes ? As a websurfer I don't like pop-ups
very much myself, but because of the results I get , I use them
at my own sites as well....