Young and Dynamic lovers of e-commerce

“I was sad. But then I bought something online. I feel better now!”

This would have been an awkward statement if said a few years back. Not anymore!

Brands have now become a reflection of what a person is, more than his etiquettes or roles. This statement runs aloud among the youth of today. And as everyone knows, they are the most valuable customers. The influence they bring about in purchase decisions alone can make striking changes in a friend’s or family’s buying behaviour. Holding on this note, the youth has now become the point of concentration for the E-commerce sites.

Peer pressure or Peer influence is a key factor on which the E-commerce sites harvest sales. The urge to be trendy lingers in every young heart. When this is fuelled with recommendation mailers or ‘miss you’ mailers from the web-shopping sites, it becomes a lot easier to induce purchase. A recent study conducted in Sweden denotes that a great share of online expenditure came in from young demographics, i.e. 59% of population. A steady increase of 12% was found in the clothing and footwear section, while a 32%increase in the sports and leisure section in a span of six months. Another sector that had a 20% rise was Electronics.

Cashing this opportunity, the e-commerce companies, joining hands with email marketing companies, act bounteous and keep sending in suggestions. Not mere suggestions, but tempting and exciting ones. And if it catches one string, the rest in the peer or family tend to follow. Sounds good? Here are some common ‘Bermuda triangles’ that the web-shops set for the shopaholics:

1. Coupon Codes: For those who know the wonders of coupon codes, these alone can pull in majority of sales for a specific product. So influential in nature, these act as catalysts in product check outs. Apart from a single check out, this can set the fire and have a few more purchases made.

1. Festive offers: When the time for celebrations is on the week’s calendar and when one runs out of time to go shopping with family or friends, the online festive offers enable easy replacements. It is more like a one stop shop for all festive requirements.

1. Buy this, get that for free: When you get commodity for free, it is guaranteed that your hands stretch towards that. Two products in a single shot is not a small element to miss.

1. Dynamic banners: Very often, people tend to fall off from the website just before making a purchase. Either because of lack of time or interest. If the e-com sites learn to automate these searches and have the bagged products appears as banners when the user moves to other sites, the possibility of striking a purchase is on the higher end.

 It is all about knowing how to point eyes to the required fields. If the e-commerce sites have a well-crafted pattern of user engagement strategies, frequent users on your website is something they can cash on without much aggressive tactics. Here again, the mobile messages along with attractive mailers and special coupons can double the chances of engagement and also help it stay up the average line.

Youth is always a group that every society looks forward to. This has flown in to the e-commerce sites as well. Organize your mailers and have them triggered at the right time to the right people is the mantra here to bring in more ‘Thank you’ mailers. Having stepped into an era that runs everything by the touch of a finger, having apps to support e-commerce websites simply accelerates the reach. Get the young hearts to engage with you and you get the fruits in return.