The Republicans have done the Democrats a big favor by over using the “war” issue. Now all the Democrats need do is talk about the wars that need to be fought at home. The word “war” if properly delivered by the Democrats will take on a double meaning. America has tired of the foreign war. Show them a war at home they can win.
The object of the 2006 election is to win. The message to lead Democrats to victory stares them in the face. For some odd reason, candidates thus far appear afraid to employ it. The simple definition of the message is, “We’re fighting many wars today, but first we need to win the (fill in the blank) war at home,” War is the message. The longer explanation is rooted in the inherent selfishness of the American soul.
Americans enjoy giving. History is full of examples of our collective benevolence. But it is critical that we see results from our deeds. We need to feel good. Quid pro quo. The concept of the quiet benefactor has escaped most of us. Recently a 2006 Olympic gold medal winner donated his winnings to charity. This is indeed noble, but the fact he needed to accept television interviews to be praised for his kindness demonstrates the American concept of charity today. What is in it for me?
Another core ingredient of the American soul today is our belief that we are superior. To us, our collective population is of greater value than the collective populations outside our borders. Call it Nationalism. This is the core “feeling” which must be harnessed in this election by the Democrats. How do you write the message that a population outside our borders is benefiting greater than the population inside our borders due to the charity of middle America’s hard earned tax dollars? The foreign wars will not enough motivation to vote in the midterm elections. America will need to be inspired. Scott Radio (www.scottradio.com) a political copywriting and voice company is eagerly accepting this challenge.
I sense most American’s believe the threshold level of having spent way too much money on foreign wars has been crossed. It is a number so large, the average American cannot reconcile how it looks, but it leaves them with an uncomfortable feeling.
Regardless of our feelings on the situation, war will be the key “term” in this election. America supports the troops and Democrats need to stay thousands of miles away for any comments suggesting the war is not acceptable. In each American heart, the feeling about this war is personal. The ease in twisting the words of any politician who attempts to placate the anti war crowd will assure defeat. Let it go. Democrats must take advantage of discussing the “wars” they can win.
My advice is to find three examples of local wars we have lost such as be child hunger, medical insurance or highway funding. Issues Joe American can touch. Issues Joe American can reconcile in his mind. Issues Joe American believes are more important to spend our money on, than the foreign wars. These local wars must not be described in a manner that challenges Joe America‘s belief on the foreign wars. Be very careful!
The Republicans have done the Democrats a big favor by over using the “war” issue. Now all the Democrats need do is talk about the wars that need to be fought at home. The word “war” if properly delivered by the Democrats will take on a double meaning. America has tired of the foreign war. Show them a war at home they can win.
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