About Shoes

This is a kind of ugly shoes, it is called snow boots. It is made of hairy sheepskin and was sewn with simple process,UGG Bailey Button Chocolate it seems to be bulky and dull, fashion people describe the shoes as the most ugly one with their picky and sharp view. On the other side, this type of shoes prove to be an international brand of UGG and are able to be popularized all over the West, in the nearest years, it created a popular wind that is overwhelming all over the world.About ten years ago, Blyth Smith had an accidental discovery when he was surfing in Perth, a surfing resort of Oceania that after landing, a lot of surfers would always wear shoes from the small local factory. Because of curiosity, he bought a pair and tried to wear it. The shoes are made of double-sided sheepskin with wool; thick wool can rapidly absorb water vapor, it has exceptional ventilation and thermal performance. Boots are cool in summer, but will be warm in winter, so that the foot has a special feeling of relaxation and comfort.Smith saw the business opportunity from it, so when he returned to California of the United States, then created the UGG brand. With exquisite materials and comfortable foot feeling, this kind of shoes began to be popular among a small range of surf enthusiasts. The reason was that this type of shoes is not beautiful in shape, it was also hard to find suitable collocation. Shoes were impossible to enter fashion people's picky eyes, so this was no chance to do advertisement in large scale and make mighty marketing propaganda. Moreover, the type of shoes has been unable to smash barriers from the professional market; it was also did not receive more approvals from consumers. For this reason; loss can describe his company once a time.In 1998, Smith sold the UGG brand to Dickers outdoor company. According to the traditional promotion mode, took advertisement, fashion magazines or fashion show, for example, it obviously did not work on UGG. They adjusted the strategy promptly; the first thing they chose to do is to send two pairs of UGG shoes to the hot actress Pamela Anderson and her daughter. The shoes were comfortable, so Pamela were likely to keen on this kind of odd boots, and often wore it in the shooting scene, which reminded curiosity and enthusiasm of idolaters. As a result, stars who were always frequently made an exposure to the paparazzi would receive UGG from the company, they often had some intension to do so.In 2000, the Dexter Company sent a pair of UGG to Oprah Winfrey, the "talk show queen" of the United States. Later, Oprah purchased 350 pairs of UGG one time to give to all her employees, and also made a grand introduction to the audience in the program of "Oprah's Favorites". In order to take pictures that presented their UGG boots, Dexter Company sent shoes to budding actress who had opportunities to attend film festivals and prize giving ceremonies. Although this method seemed to be thoughtless, it would provoke more following enthusiasm from star adherents. Therefore, more and more people began to notice the odd shape boots that were favored by many celebrities; it continued to affect the wearing trend of ordinary people.