The power of a well-crafted sales letter is undeniable. I once sent a brief sales letter to my email list of approximately 800 contacts. The response was immediate and overwhelming. Sales skyrocketed, Amazon.com had to back-order the book I was promoting, and my publisher's online server crashed due to the influx of orders. But the most surprising reaction was from the readers who felt compelled to read the letter in its entirety and then felt an irresistible urge to purchase the book. They described the experience as being "hypnotized". So, what makes a sales letter so hypnotic? Let's delve into the specifics.
The sales letter I sent began with a personal story. I shared my emotional reaction to a letter from my sister, who had been struggling with poverty and health issues. She had read my book, "Spiritual Marketing," and it had such a profound impact on her that she was able to fulfill her dream of buying a new car. I shared this story with my email list, hoping to inspire them to pursue their dreams. The letter ended with a simple postscript informing the readers that "Spiritual Marketing" was available on Amazon.com.
So, why did this letter have such a hypnotic effect on the readers?
A Riveting Headline: The subject line of the email, "I was nearly in tears...", immediately grabs the reader's attention. They want to know why I was so emotional. Was it something good or bad? This curiosity-invoking headline is a powerful tool to draw readers in.
A Compelling Opening: The first sentence of the letter, "I was just in the bathroom, reading a letter from my sister, when I got to the line...", is designed to pull the reader into the story. The incomplete sentence leaves the reader wanting more, compelling them to read on.
A Captivating Story: Stories sell. They draw people into the unfolding drama and make them a part of the action. As the letter reveals its story, it also conveys selling messages in a hypnotic manner, urging the reader to buy the book.
Sincerity: The letter is sincere and honest. Sincerity sells. It's hypnotic. Misleading or lying to people is not an effective sales strategy. Telling your story in the most hypnotic way possible will resonate with the people most interested in it.
A Subtle Call to Action: The postscript, "Amazon.com now carries 'Spiritual Marketing,'" is a subtle call to action. The story in the letter says "Buy my new book." The postscript simply tells the reader where to buy it.
You can use this sales letter as a model to craft your own hypnotic letter. Here's how:
Remember these key questions:
The greatest secret to making any sales letter or email message truly hypnotic is genuine excitement. My sales letter was based on a real event. My sister did write me. She did buy a new car. It was a result of reading my new book. I was so moved by her news that I conveyed my joy in my sales letter—and that joy became hypnotic to my readers.
Why Encourage People?
Win taught me that whatever you focus on expands. This was long before the movie The Secret or before the Law of Attraction hit mainstream media. Win called it the first law of psychology. Whatever you focus on will expand.
The Unparalleled Influence of "The Book of est"
In the vast sea of self-help literature, one book stands out as a transformative powerhouse: "The Book of est." This lesser-known tome has not only reshaped my perspective but has also left an indelible mark on the lives of countless readers. It's a book that eclipses even the most renowned titles like "Think and Grow Rich," and for some, it holds a more profound impact than religious texts such as the Bible. This is a bold claim, but it's rooted in the profound personal transformations that "The Book of est" has catalyzed.
Attracting Harry Potter's Magic Guitar
These days I love attracting guitars and playing guitars. I'm fortunate enough to know musicians as well as guitar teachers. Weekly lessons with Guitar Monk Mathew Dixon are a blast. Talking music with guitarist Pat O'Bryan is always enlightening. And meeting luthiers (guitar makers) is also educational and inspiring. (Pic's of Pat and me.*)
