There might be very few people in the world, fashion conscious or otherwise, who aren’t aware of the name Adidas. Though the brand launched with a focus in sports, it soon gained popularity as a fashion label owing to the release of this iconic product called Adidas Superstar
Not only did the shoe thrust the popularity of Adidas to skyrocket, it brought about a revolution in sense of dressing which incorporated stylish build and at the same was time comfortable to wear. Built with quality leather and prim finishing the Adidas Superstar shoe is meant to last through extensive wear and tear. This shoe was the first of its kind to popularize the genre ‘shell shoe’ which is called so because of the shell looking rubber coating that covers and cushions the toes making the shoes more durable and its hardy build makes it resistant to damages.
The design has a cult following even now, after so many years of its release, which speaks a lot about its ability to cope with the changing trends. There is an arsenal of fresh quirky designs and colors alongside the vintage build of the shoes. Apart from the manufactured designs, Superstar has introduced a surprise with a customizable option, which is to say any individual can imprint a blank shoe with design which they find defining their personality. This shoe is the sign of a classy rebel who is artsy and active at the same time. Catering to comfort athletes and that of casual wear, this shoe is stretching the imagination of consumers and is always in the process of creating history.
The model is available in varied sizes for men, women and kids. The three zigzag leather stripes laced on the sides of the shoe has become the recognizing feature of Adidas. The body is designed with a fine threaded layer of mesh which allows the feet to breathe propagating circulation of air inside the shoe. This one is suitable to be worn as sports shoe without fretting over its longevity, it can also be teamed up with a range of casual wears from jeans to dresses to carry the cool sneaker quotient; it can also make do with formal attire, has no problem to blend in. It’s as if the shoe is determined to bring out the superstar in you no matter what condition you are in. Another fun fact is that the shoe build is bigger than other shoes of the same size. So if you are used to wearing a size 6, be sure to order a size lower. However, be assured that even the small size will fit you perfectly and not compromise with your comfort.
The shoe is always in high demand contending against fresher designs which are mostly forgotten after a few days. The online sites keep their stashes of this product as habitually this one flies off shelves as soon as sale season hits. Adidas looks for newer ways to break down stereotypes and thus it’s latest mission is to break down color bias by a campaign called ‘Supercolor’ which celebrates equality through medley of colors. In a world of population boom, the percentage of youth is at an all-time high and for them it becomes necessary to identify with rebellious thinking, there comes in the Adidas Superstar resonating with their bold and radical mindset. However, don’t be hinged on thinking that these designs appeal to a target mass of youth, loyalists from belated generation resort to the familiar comfort of these shoes which is gathering newer bunch of followers every day.
The Adidas Superstar had played an instrumental role to popularize the hip-hop culture and introduce it to the world, so it is one of those few products which withstands the test of time and carries forward its legacy. To step into a pair of the shoe would almost feel like taking a trip in time capsule, being a part of the movement that is creating history while walking about in a timeless design which is crowned as a harbinger of radical change.