In the world of business, the fear of selling is a common obstacle. Many people believe they lack the skills or the personality to be successful in sales. However, this perspective is often based on misconceptions about what selling truly entails. In reality, we are all involved in sales in one way or another, every single day. We just don't recognize it as such.
The term 'sales' often conjures up images of pushy, arrogant, and overly eager individuals who are quick to close a deal. However, this stereotype is far from the truth. Genuine sales is about sharing information, understanding the needs of others, and striving to meet those needs. It's about creating a win-win situation for everyone involved.
Consider the last time you recommended a great movie to a friend, suggested a family doctor, or praised a new restaurant in town. This is sales in its purest form. You identified a product or service that could potentially meet the needs of someone else and shared that information. Whether your friend acted on your suggestion or not, you both continued with your lives. If they enjoyed your recommendation, you felt a sense of satisfaction. If they didn't, you understood that there was no interest or need at this time.
Now, imagine applying this same process to a product or service that you offer. Present your business idea to a friend, relative, or acquaintance in the same way. Share the information and see if there is a need to be met by what you are offering. Don't try to sell or overcome objections. Just listen and offer information.
If your friend acts on that information and buys your product or service, great! You have met a need and delivered value. And yes, you get paid! That's okay! If your friend does not choose to act on the information, that's okay, too. You can still go on about your business.
In this context, you aren't selling. You are sharing. And over time, using this strategy, you can join the ranks of the higher income earners around the world. So, if you believe you can't sell, try shifting your perspective. Instead of selling, try sharing.
According to Forbes, effective communication and the ability to understand and meet the needs of others are key skills in sales. A study by Harvard Business Review also supports the idea that successful sales is about meeting customer needs rather than pushing a product.
So, the next time you think you can't sell, remember that you're already doing it every day. You're just sharing information and meeting needs. And that's what true sales is all about.
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