What makes this emailed sales letter hypnotic?

Dec 1 22:00 2001 Joe Vitale Print This Article

I sent the ... short sales letter by email to my own listof some 800 names. There was an ... boost in ... had to ... the book I was selling in ... My ...

I sent the following short sales letter by email to my own list
of some 800 names. There was an immediate boost in sales.
Amazon.com had to back-order the book I was selling in the
letter. My publisher's online server went down due to all the
orders they got at once. But something even more shocking

Many people wrote to me and actually asked how I was able to
*make* them read the letter. They said they couldn't stop
reading it! Others said they felt compelled by some unseen force
to read every word of it. Still others just mindlessly read the
letter but then automatically---as if obeying a subliminal
command---went to amazon.com and ordered the book I was selling.
Afterwards,Guest Posting they wrote me and confessed they felt they had been

What in the world makes this letter so hypnotic? Read it and see
what you think:


I was nearly in tears...

Dear Friend:

I was just in the bathroom, reading a letter
from my sister, when I got to the line...

"I got your book and I read it and I thought
it was great. And after I read it, I went out
and got myself a new car."

I thought she was kidding. My sister has been
on welfare, struggled to raise three kids, been
wrestling with health problems, and has fought
toe to toe with poverty for years. I wrote my
latest book, "Spiritual Marketing," for her, in
an attempt to help her.

But it wasn't until moments ago that I discovered
that my book had such a profound impact on her
that she not only read it, and liked it, but she went
out and made a dream of hers come true.

Later in the same letter she wrote, "Dad read your
book before I did and he knew I wanted a new car
and he told me that once I read your book he would
guarantee that I would buy a new car."

That's even more unbelievable. My father has never
even acknowledged receiving any of my books, let
alone taken the time to read them. But he read "Spiritual
Marketing," and it apparently had an impact on him, too.

I'm sharing all of this with you today because you are
someone on my personal email list, and this is personal
news which I think can inspire others to go for, and
get, their dreams. Whether it's a new car, a new house,
more money, real love, or happiness in this moment,
it's all possible.

Just ask my sister.

Joe Vitale

PS -- Amazon.com now carries "Spiritual Marketing."


Well, what do you think? Why does this letter hypnotize

Here's what I think:

1. The headline, "I was nearly in tears...", which was the
subject line on the email I sent out, is riveting. People want
to know why I'm nearly in tears. Did something bad happen? Or
something good? Was I crying? Or laughing so hard I cried? Your
headline has to be a gun in a prospect's face. While most
headlines have to be benefit-oriented, curiosity-invoking
headlines are proven to grab readers, too.

2. The opening sentence, "I was just in the bathroom, reading a
letter from my sister, when I got to the line...," not only
compels you to read the second sentence, it is actually
impossible to complete the first sentence---because it doesn't
end! Those dashes are grabbing your nose and pulling you into
the next sentence, which happens to be the next paragraph.

3. The letter weaves a story. Stories sell. Stories compel.
Stories pull people into the drama unfolding and make them a
part of the action. As this letter reveals it's story, it also
conveys selling messages to you hypnotically---messages that
urge you to get this book now.

4. The letter reeks of sincerity. I learned that sincerity
sells. Sincerity is hypnotic. Don't lie or mislead or gyp
people. Tell your story in the most hypnotic way possible and
the people most interested in it will respond.

5. The ending PS, "Amazon.com now carries "Spiritual
Marketing," is a subliminal call to action. While I'm still
known for writing fiery PS's that warn you of dangers if you
don't act now, my PS above works in a soft-sell way. The story
in the letter says "Buy my new book." The PS simply tells you

You can take my tried and tested emailed sales letter above and
use it as a model to write your own hypnotic letter. Here's how:
Just think of a story---a true one, remember---of someone who
benefited from your product or service in a record-breaking way,
and write the event up following my formula and my letter. It
may help you to remember these key questions:

1. How can you make your headline so curious that people can't
help but read your letter?

2. How can you begin your next letter in such a way that it
actually forces people to keep reading?

3. How can you tell a story about your product or service that
compels people to want it?

4. Are you telling the whole truth in your letter?

5. How can you more softly let people know how to buy your
product or service?

Finally, I think the greatest secret to making any sales letter
or email message truly hypnotic is in being genuinely excited.
My sales letter above is based on what actually happened to me.
My sister DID write me. She DID buy a new car. It WAS a result
of reading my new book. I was so moved by her news that I
conveyed my joy in my sales letter---and that joy became
hypnotic to my readers.

Source: Free Guest Posting Articles from ArticlesFactory.com

About Article Author

Joe Vitale
Joe Vitale

Joe Vitale, regarded as one of the world's most powerful
copywriters, is a best-selling author of numerous marketing
books and courses. His tremendously successful "Hypnotic
Writing" e-book is now succeeded by "Advanced Hypnotic
Writing," a breakthrough book that reveals how to use the
phenomenon of hypnotic suggestion to turn your words into cash.

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