The primary objective of your website, like many online entrepreneurs, is to generate revenue. However, it can be disheartening to invest your hard-earned money into your website or products, only to see no sales. So, how do you persuade someone to make a purchase on your site? This article will delve into the top three strategies: having a merchant account, offering the right products, and maintaining an effective website.
It's common knowledge that to make online sales, you need a merchant account. Without it, you won't make a single sale. However, what many online entrepreneurs overlook is that 30% of online consumers still prefer to use checks online. That's a significant percentage. Therefore, it's crucial to accept both credit cards and checks to cater to all potential customers.
Many Internet marketing programs today teach you how to market your products and make sales. However, they often fail to inform you about which products will sell online. To determine if your product(s) will sell online, ask yourself these three questions:
If you can't answer yes to these questions, you may need to reconsider your product as it may not sell online.
When online consumers visit your site, you have less than a minute to capture their attention. This means your first paragraph is crucial! If your first paragraph is about you or how your company is the best online, you are likely losing sales.
Today's online consumers are not interested in reading about how your company is the best online or how many people you have helped in the past. They want to know how your product(s) or website can benefit them personally.
One effective strategy to keep them engaged and make sales is to list the benefits of your product(s). Benefits tell the potential buyer what they will gain from your product(s). Do not confuse features for benefits. Features tell the potential buyer what the product(s) has.
Lastly, your site must be persuasive! A persuasive site captures the mind of the potential buyer, compelling them to buy your product(s) and become a customer. An example of a persuasive website is Credit Conquest.
Remember, your site is essentially a sales letter with one purpose: to make sales!
