Are you an up-and-coming business that wants to increase its online presence to the locale? If so, you better get the best local SEO services to get the attention of search engines and prospective customers.
Local SEO means optimizing your online visibility so your website or business becomes visible in local searches, especially in Google. This is essential for companies that have a physical store and that operate in a particular geographic area.
Furthermore, boosting your local SEO means ranking high enough in local searches to gain traffic, establish business credibility, and be included in Google’s snack pack.
Here are five helpful tips to improve your business’s local SEO.
Creating a Google My Business account and enhancing your Business Profile is a sure way to rank higher in Google’s search engine results pages and Google Maps. Make sure to optimize your Business Profile by:
Authentic reviews from customers highly influence the choices of other users. Furthermore, Google also considers customer reviews and ratings in ranking Business Profiles.
So, encourage happy clients to leave an honest review by asking them in person or sending them a post-purchase email. You can also try generating a QR code so customers can scan it and be directed to the review section of your page.
A 2018 study found out that most customers use their smartphones in doing local or “near me” searches. This means that you need to make your websites mobile-friendly so that mobile users can access them seamlessly. Some pointers to optimize your website for phone users include:
As with regular SEO, you need to focus on link building to enhance your link profile and SERPs ranking. But in local SEO, you should focus mainly on targeting high authority businesses in your region to link back to your website.
So, research businesses and websites that have high relevance and established credibility in your target location. This could be anything from university blogs to trade associations.
You can try partnering with these businesses through guest posting, getting involved in their charity drives, and participating in their events. This way, you can build valuable backlinks from their official websites.
Produce content that focuses on the local happenings of your target locations. This can include current local issues, local activities or events, and news stories.
Incorporate relevant, local keywords in your blog post while also ensuring that the content itself is SEO-friendly. Then, publish it on your site and across your social media networks to engage followers and increase website traffic.
