Are You Getting The Most From Your Meta Tags?

As any Web Business startup knows, creating a Website is a
bunch of work! You have to bother with content, layout,
graphics and HTML links, just to name a few. What about your
Meta Tags?

Meta Tags are words that are placed in your web page to
provide a title, description and keywords to the Search
Engine spiders or crawlers. They are not visible to
visitors. To see a sample, open any website and click
"View" on the menubar, and choose "Source." You'll see the
Meta Tags up top, within the Head section of the web page.

Most Search Engines will rank your site on how well your
Meta Tags provide a description of the content of your web
pages. Google is the exception; it also take's into account
the number and quality of backward links to your website.
Here lately, there's been differing opinions on the
relevancy of Google's Page Rank system. Some experts don't
consider it accurate or necessary.

Yet and still, there are many other Search Engines and a
further study of Meta Tags is in order. We are going to base
our Meta Tags revision on a tool known as a word Frequency
Counter. It counts and separates the words in a web page or
document, giving you an idea of what words are used most.

Here are some Web based Frequency Counters:

http://www.mytranslate.com/wordfrequency.htm

http://rainbow.arch.scriptmania.com/tools/word_counter.html

http://www.writewords.org.uk/word_count.asp

http://www.writewords.org.uk/phrase_count.asp

http://web4future.com/free/wordcount.htm

http://www.keywordcount.com/

Each one of the Frequency Counters above has different uses
and qualifications. The Writewords counter has two flavors:
word and phrase count. The Web4Future counter is Web based
or a standalone download.

How to use them:

Copy and paste the content of the web page in question and
see what the top word frequencies are. You can eliminate
most articles and modifiers and concentrate on pure words.
As an example: If your web page is about red and blue
widgets, the words "red/blue/widgets" should have the
highest frequency.

A Word of Caution About Writing Content:

Use the Frequency Counters AFTER you write the web page
content. Don't allow word frequency to get in the way of
your natural writing style. Do NOT attempt to hit a certain
frequency percentage; you'll be penalized by many Search
Engines for too much keyword usage.

In Closing

Though the word Frequency Counters are good tools for a
quick check, nothing compares to laser-focused writing for
good Meta Tags information. Let your writing flow naturally
and stay concentrated on your subject keywords. If you do
that, you'll find it easy to weave your keywords into your
content and Meta Tags.

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by Francisco Aloy

(C)2004 Francisco Aloy
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