There are several Meta tags using in website back end head section, Page Title and two meta tags, meta description and meta keywords are very famous and much useful than other meta tags. Let’s discuss how meta tags are working and why they need to optimize?
Page title is a very first step of SEO for on-page optimization of any website after researching and analyzing (i.e. Keywords and Competitors Research, Domain and Target Market Analysis). Website page title don’t display anywhere on the website, but it appears on top of the webpage window bar, you can find then by pressing Ctrl + U or view source page in section between .
Page title appears on search engine result with anchor link and it highlighted with blue color in large font, that’s why it is prominent to attract customers or users for clicking the desire one. Search engines give high priority of your website page titles, so be careful to write them correctly.
How to WriteSort your keywords and select some best keywords for your web page, the selection of keywords based on relevancy of your page. Don’t write more than 63 characters because Google don’t show more than this, try to make a line with the help of these keywords or just put the keywords after commas.
SEO Meta DescriptionMetas also hidden in back end html, Meta descriptions purely made for search engine results, although Google not replace its search result description exactly sometimes, but can plug some relevant text from anywhere on the web page.
How to WriteIt has about 245 characters space than page title, so you can describe your important part of your mission or vision, you can also add some discount offers and main services and products to build user’s interest in your website.
Meta keywords are not much useful for Google since 2008, As Google is a most intelligent search engine, and he chooses keywords by his own capability. After crawling your web page, Google selects keywords by keywords density, if you use a junk word in your text copy many times, then Google could suppose that junk word as your one of the keywords.
How to WriteOnce upon a time I remember when we hide our keywords by typing unique word and didn’t use our targeted keyword for hiding purposes from the competitors. World going smarter these days, and you don’t need to hide your keywords, just put the best keywords in meta keywords tag, not for Google, but there are many other search engines and bots still crawling meta keywords and give them some importance.
Hope this help for SEO beginners in polishing skills, feel free to call us for any type of SEO queries and SEO services.
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