It is clear to see why business really hav to have a well designed website available for new customers and for that website to be found. but wht if your website is virtually invisable. If so, you need t start working harder on seach engine optimization. Here are som SEO tricks to help!
According to comScore, U.S. online retail sales increased by 13 percent in the third quarter of 2011 as compared to that same quarter in 2010. That is the eighth straight quarter of growth. It is clear to see why retailers must have a well designed website available for new customers and for that website to be found.
Unfortunately, the internet is chalk full of invisible websites. The business owners did not want to have these websites hidden away. In fact, they may have spent a lot of time and effort designing them. Despite all the hard work, they overlooked one key aspect to help them get found online – SEO.
In August of this year, 18 percent of web visitors to the websites of large businesses came from organic search, making SEO the number one traffic source according to RichRelevance’s Online Consumer Report. Over 95 percent of internet users who conduct a web search click links on the first page of the search results. The reality is, if your website is not SEO optimized for search engines such as Google, Bing, and Yahoo!, you are losing out on a large number of new customers who simply can not see your business.
Improving your rankings through search engine optimization is much easier than you may think. You need to start to understand what search engines are looking for and make it simple for search engines to find it on your website.
Search engines, such as Google, Bing, and Yahoo!, have an algorithm which they use for ranking all the different websites. Although the specifics of the algorithms are confidential, it is possible to understand the key elements of what makes an individual website rank higher. Web crawlers find websites which are then rated against the algorithm. The first step is ensuring that your webpage is easily carwlable. You can ensure that Google can find all of your site by submitting your site’s Sitemap.
The next thing to optimize for is the content on your website. Search engines are hunting for the keyword phrases which searchers type in to the search engine. To boost ranking, always ensure that your website content contains the keyword phrases that online searchers use when they turn to search engines to look for your products or services will ultimately harm your ranking.
Once a new visitor has located your web page, it is essential that the content displayed matches what she was searching for. Your website should be designed well and it should be very easy to navigate. If it is not, the user will soon click back to search for another similar provider.
You don’t have a lot of time. As fast as the eye can take in information, your visitor will be trying hard to answer three important questions. Is this the right spot? Is this where I want to be? And, what do I do from here? If your site does not answer these questions easily, it’s time to rework the site so that it does! If not, you will continue to loose a lot of your new business if these folks do not have a great experience. To learn more about this stuff, check out “Landing Page Optimization” by Tim Ash.
I hope you enjoyed this artcle. To learn more, contact your preferred SEO Provider.
Good luck!
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