Content optimisation is the task of improving the quality of your content. We'll discuss a number of things about how both users and all the search engines interpret what makes good content.
But first, let's go through a few examples of how you and I, as human beings, might read a piece of content and figure out what it's all about.
Let's take a look at the example of backpacking in California. Let's pretend that someone gave us a one- page document, and they told us that the document was about backpacking in California. We read some text describing some landmarks along the West Coast of the United States, we see some pictures of oceans and beaches, and we can see information about parking regulations along the sides of highways.
Now this might be about backpacking in California, but reading the document, it's not very clear. You put the page down and you're probably disappointed. Even if the exact phrase "backpacking in California" was used in the text here and there, the narrative was all over the place, and there's is just nothing to focus on. Both people and the main search engines want to see clarity and quality from your web pages.
They want to know without any hesitation what your SEO company Oldham UK is all about. And even more importantly, they want content they can trust. If I ask you to find me a resource on backpacking in California, and you come back with a piece of paper with a few mentions of the term and some text that's loosely related to landmarks and things about the State of California, I'm not going to ask you next time. Or if I do, I'm not going to trust you quite as much.
However, if you give me content that's truly remarkable, discussing how to backpack through all of those California landmarks with maps and hiking guides, descriptions of California flora and fauna that you might see while backpacking, and reviews of California backpacking trips from other hikers, I'm going to come back to you with more questions in the future, and I'm going to trust your answers.
And in the online world, when people come across content that appeals to them, they forward it to other people that they know. The search engines can see a lot of this sharing, and they regard this as an indication of authority and trust, and they'll reward you with more rankings in the search engine results. When we think about content optimisation, keep in mind that we're optimizing our content so that it benefits both users and search engines, and we're focusing on both themes and building trust.
Optimizing content for mobile devices
Designing for mobile is not just about creating websites that look good on small screens; it's about carefully stripping down a site to just the content that's most important to a mobile user.
Using and heading section headings
When you visit a site using a normal browser, it's usually easy to understand where and what the different sections are because of the layout and design of the site.
Writing new content for users and search engines
When SEOing a website, most will need new keyword rich content added to pages. It doesn't necessarily have to be a lot of content, but there should always be some information that tells the user and the search engines exactly what this page is all about.
