People resist networking, but instead of hitting people over the head about it, there's perhaps a kinder, gentler way to remind professionals that networking is not only good, it's good for them. Here's an attempt at that level of understanding - without crossing the line into creating guilt about it.
I'm sharing this little tidbit because I can always use the occasional reminder, and I bet many of you can, too. Even if you aren't thinking about switching jobs right now, aren't writing and re-writing your resume, are perfectly happy with your executive position, there's great value to be had in building and freshening your business network.
It doesn't require any more social skills than having polite conversations with the gardener, the guy at the checkout counter, the gal on the customer service line you say, "How's your day going?" to while she looks up your account information.
It's just about demonstrating an interest in someone other than yourself - and knowing that such an investment is often returned. You don't need to be reminded that most executive positions get filled through some form of networking contact - directly, or through a friend of a friend. What people do seem to need reminding of, though, is to actually get out there and network.
And if you worry about not getting along with new people very well, take this advice to heart. There are only three bad things you can do with networking events:
1. Not go at all.
2. Go and only talk to the people you already know. (That's still necessary, but it's only half the battle.)
3. Go and not talk to anyone. Then, you're just wasting precious time - mostly yours.
There's another event coming up in your industry. I can say that no matter what your industry is, because it's the same with all businesses. Sign up for it today!
Of course, that's just talking about work-related events. Beyond that, you have a life. I was just talking to someone today, about a designer who left his job, and the company went defunct three months later after his absence.
Do I have any idea at all right now how I can use this information - for this designer's benefit, or mine? The honest answer is "No." But I took the time to ask after him, and was authentic about my interest.
I may get an opportunity to help him, and I may not. But what's most important is that, by simply showing my interest in a genuine way, I was engaged in networking.
It's as simple as that. No need to make it any harder than taking an interest in other people's lives, right?
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