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Adivon Company Has Gone through a Hard Time

Adivon is a successful sports brand. It can be learnt from the data that each year, its profit can reach to 110 million Yuan. At present, the unique style has been created by itself.


It can be known that a pair of Adivon shoes' price is 150 to 200 Yuan on the basis of its data. Its profit each year is 110 million Yuan. People with low income and students are its consumer groups. It aims at pandering to the demand of recreational ugly appreciation from the generation after 80s and the generation after 90s. Its business logic is that if you have Adidas, and then I have Adivon. In the third-tier and fourth-tier markets with fuzzy brand realization, Adivon does not have the copycatting feeling, on the contrary, it will produce the psychological superiority. This is nothing else than the basic logic of Adivon to reach to the alternative advertisement with the help of the Internet, and then attract distributors by raising its prestige.
Sports brands along the coast in China all set up their business for a short time. Almost with no exception, they all have experienced to imitate famous foreign brands. However, in order to create the unique style that only belongs to them, they are all going to throw into a lot of money and materials when a certain scale is formulated. They would like to endeavor with all their efforts to be away from the "dark history" in previous time. It is almost the universal development law in the industry. However, there is such a different company in Fujian Jinjiang, and it would like to go against the fashion trend, insist on blowing the copycat wind and can not do anything to walk an ordinary road, and its name is Adi-von.
A lot of people even held the opinion that it was a manufacturer's trick when "Adivon" this brand come to the front of public sight for the first time. Adidas this word was cut off, and seamed a new rich feeling "Von". The logo was also torn off unnaturally and twisted into a logo, which seemed to be the logo of a farm vehicle brand. The "complement each other" sentence, which was "everything can be changed" also was added. We can say that it was equipped with all the flashily traits that can be imagined by all of us.
On the Internet, there were lots of scoffs and sarcasms at that time. It was taken as a typical case of harmful speculation and self destruction in the industry. Nearly all the people thought that it will be just like "Master Kong", which has been priced at 1.5 Yuan a bowl within the railway station. When it was ridiculed by the public at a time, and then it will fade away from the vast sea of the counterfeit market at a rapid speed. There passed six years, people who has ridiculed it in previous time suddenly found in surprise that it does not down on the one hand, and on the other handArticle Search, it grows longer and stronger and lives to be the best. Its annual profit broke the record of one hundred million Yuan.


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