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Adivon Company Lives Longer and Better

Adivon is a sports brand, and it is successful. It was showed by the data that its annual profit is 110 million Yuan. The special style, nowadays, has been made to support it.


It can be known that a pair of Adivon shoes' price is 150 to 200 Yuan on the basis of its data. Its profit each year is 110 million Yuan. People with low income and students are its consumer groups. Its psychology is to cater for the entertaining ugly appreciation need of the generation after 80s and the generation after 90s. Its business logic is that if you have Adidas, and then I have Adivon. In the third-tier and fourth-tier markets with fuzzy brand realization, Adivon does not have the copycatting feeling, on the contrary, it will produce the psychological superiority. This is just Adivon's basic logic to alternatively hype with the help of the Internet and to enlarge its popularity for attracting distributors.
China's coastal sports brands are all at the beginning of their establishment. Nearly without exception; they all have gone through to copy famous brands overseas. However, in order to create the unique style that only belongs to them, they are all going to throw into a lot of money and materials when a certain scale is formulated. They would like to endeavor with all their efforts to be away from the "dark history" in previous time. It is almost the universal development law in the industry. But in Jinjiang of Fujian, there is such a wonderful enterprise who would like to go with the reverse fashion trend, continue to blow the copycat wind and resolute not to go an ordinary road, and its name is Adi-von.
A lot of people even held the opinion that it was a manufacturer's trick when "Adivon" this brand come to the front of public sight for the first time. Adidas this word was cut off, and seamed a new rich feeling "Von". The logo was also torn off unnaturally and twisted into a logo, which seemed to be the logo of a farm vehicle brand. The "complement each other" sentence, which was "everything can be changed" also was added. We can say that it was equipped with all the flashily traits that can be imagined by all of us.
At a time, there were overwhelming ridicules and satires about it on the Internet. In the industry, it was regarded as a typical case of malicious speculation and self destruction. Nearly all the people thought that it will be just like "Master Kong", which has been priced at 1.5 Yuan a bowl within the railway station. It will disappear quickly from the vast sea of the counterfeit market after it was ridiculed by the public for a while. There passed six years, people who has ridiculed it in previous time suddenly found in surprise that it does not down on the one hand, and on the other handPsychology Articles, it grows longer and stronger and lives to be the best. Its annual profit broke the record of one hundred million Yuan.


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