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Adivon Company Has Its Unique Style

Adivon is a successful sports brand. It can be learnt from the data that each year, its profit can reach to 110 million Yuan. Now it has created its own unique style.


It can be known that a pair of Adivon shoes' price is 150 to 200 Yuan on the basis of its data. Its annual profit is 110 million Yuan. People with low income and students are its consumer groups. It aims at pandering to the demand of recreational ugly appreciation from the generation after 80s and the generation after 90s. The business logic of it is that I have Adivon although you have Adidas. The brand awareness is blurred in the third-tier and fourth-tier markets, however, Adivon does not show the copycatting feeling, the superiority in psychology will be brought instead. This is nothing else than the basic logic of Adivon to reach to the alternative advertisement with the help of the Internet, and then attract distributors by raising its prestige.
Sports brands along the coast in China all set up their business for a short time. Nearly without exception; they all have gone through to copy famous brands overseas. But when they have certain scales, they all will put into lots of money and materials to create their own style, which will be unique. They would like to endeavor with all their efforts to be away from the "dark history" in previous time. It is almost the universal development law in the industry. But in Jinjiang of Fujian, there is such a wonderful enterprise who would like to go with the reverse fashion trend, continue to blow the copycat wind and resolute not to go an ordinary road, and its name is Adi-von.
A lot of people even held the opinion that it was a manufacturer's trick when "Adivon" this brand come to the front of public sight for the first time. Adidas this word was cut off, and seamed a new rich feeling "Von". The logo was also torn off unnaturally and twisted into a logo, which seemed to be the logo of a farm vehicle brand. There was also the addition of "anything is possible" sentence that was "bring out the best in each other" as well. We can say that it was equipped with all the flashily traits that can be imagined by all of us.
On the Internet, there were lots of scoffs and sarcasms at that time. In the industry, it was regarded as a typical case of malicious speculation and self destruction. Nearly all the people thought that it will be just like "Master Kong", which has been priced at 1.5 Yuan a bowl within the railway station. It will disappear quickly from the vast sea of the counterfeit market after it was ridiculed by the public for a while. Six years passed, people who once has taken Adivon as a joke suddenly surprisingly found that it not only does not down, on the contrary, it lives longer and soliderFree Articles, and more and more wonderful. In each year; its profit was more than one hundred million Yuan.


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